This Epic Electric Monster Truck Wants To Crush All The Things

A battery-powered monster truck is the unlikely star of a new advertising campaign for one of Europe’s biggest electricity suppliers.

Bigfoot #20 is the world’s first all-electric monster truck. It has 30 separate batteries for propulsion, and six more to operate the brakes and steering systems. Safe to say that it will be pretty heavy. We’d love to see it crush some stuff, but sadly all the vehicles play disappointingly nicely (and quietly) in the ad.

Joining Bigfoot #20 in the desert-based shoot is a range of electric vehicles designed to show the versatility of electric power these days. There’s a 200mph-capable electric motorbike, a prototype electric hypercar that hopes to top 240mph, and a Porsche 356 that has been converted to electric power.

The electric hypercar is the Raesr Tachyon Speed, which makes us think someone has been watching too much Star Trek. Packing many batteries and a carbonfibre body, the Tachyon Speed is claimed to hit 120mph from rest in less than seven seconds, which could make it even faster than the McLaren 720s…

Surprisingly, the campaign from E.ON is not called ‘yay for electric cars because we’re about to make an effing mint.’ It’s called ‘Freedom is Electric.’

It marks the launch of new investment to install around 10,000 super-mega-ultra-hyper-fast chargers across Europe that can recharge batteries three to seven times faster than today’s equivalents, which UK drivers are only just getting in fuel stations.

Pumping 150kW or optionally 350kW into an EV, these E.ON chargers will give a car over 250 miles of range in 20-30 minutes. Still not ideal, but it’s an improvement over the current 50kW units.

The company has already launched an EV-specific tariff in the UK. Allegedly ‘competitive’ on daytime electric rates, it’s then 33 per cent cheaper overnight to let you charge your electric car for less.