Subaru UK Has Axed The WRX STI And We're Devastated

Although the model will continue to be sold in other markets around thew world, continued slow sales have put a stop to the WRX STI's second lifetime in the UK
Subaru UK Has Axed The WRX STI And We're Devastated

Subaru UK is halting sales of the WRX STI… because, sadly, it isn’t really making any. It puts an end (again) to a long tradition of Impreza and WRX STI sales that goes back to the mid-1990s.

We write this with heavy hearts. We’re big fans of the WRX STI not just for the incredible, physics-bending way in which it can tackle B-roads and small race tracks, but because it was, and is, something a bit different.

Subaru UK Has Axed The WRX STI And We're Devastated

Unlike the homogenised European fast hatchbacks, many of which have more power, more digital technology and more comfort, the WRX STI is a car with genuine character. Its flaws make the driving experience richer; and what a driving experience it offers.

Anyway, the decision has been made, owing to recurring poor sales. Heavy depreciation and more fuel-efficient rivals have made the WRX STI vastly more expensive to buy on finance and keep on the road, and people just aren’t taking the plunge.

Subaru UK Has Axed The WRX STI And We're Devastated

The model’s time in the UK will be ended with a 150-unit run of WRX STI Final Editions. The engine stays the same; a 2.5-litre boxer four-pot sending 296bhp and 300lb ft to all four wheels, all the time.

It gets bigger, more powerful Brembo brakes, though, inside wheels that have been enlarged to house them. Yellow calipers will look amazing against the traditional Subaru blue paint.

Subaru UK Has Axed The WRX STI And We're Devastated

Inside, red seat belts and red contrast seat stitching are standard. Heating has been added to the front seats as well, while the dashboard of this limited-edition car is crowned by a 5.9-inch multimedia display. It brings with it DAB radio and a reversing camera.

Bi-function LED headlights light the way, able to use the same diodes for both dipped and main beams. They have a cornering function, too, which gives crucial extra visibility when you’re hooning around bends at night.

Subaru UK Has Axed The WRX STI And We're Devastated

The price is £33,995, and we’d bet more than a couple of these will find their way into collections, never to turn a wheel in anger. If only we had the money, we’d buy one ourselves… but we’d drive it just the way it was built for.

Honestly, we feel like we’ve had a bereavement in the family. The WRX STI is one of those cars that gets under your skin. You come to love it, at any cost. We’ll miss it.

Comments

MrWafflez

so they’re killing it, and the “final edition” is just the 2018 STi currently sold in the US

11/01/2017 - 19:06 |
2 | 0
LeetPandaz

Congrats Uk, you pmayed yourself

11/01/2017 - 20:09 |
0 | 0
Anonymous

They’ve axed it to make way for a new one. Just you wait.

11/01/2017 - 20:22 |
0 | 0
Soni Redx (MD Squad Leader) (Subie Squad Leader)

We know what song to play..

11/01/2017 - 20:30 |
2 | 2
Anonymous

To British CTzens, you have my sympathy.

11/01/2017 - 20:40 |
0 | 0
NotARealRoadTest

My heart sank when I read this headline on my feed. They should just refresh it to get it up to date with the rivals that are cutting it’s slice of the pie!

11/01/2017 - 21:13 |
0 | 0
Chewbacca_buddy (McLaren squad)(VW GTI Clubsport)(McLaren 60

:’(

11/01/2017 - 21:18 |
0 | 0
SAVAGE DOGG (Ping-Pong Gang) (Corvette Squad)

Lemme axe you a question Subaru…
WTF IS WRONG WITH YOU!!!

11/01/2017 - 21:40 |
4 | 0
Rick Lotz

Won’t be sold in The Netherlands either. Due to emission it’s for sale for around 90k nowadays…

11/01/2017 - 21:50 |
0 | 0
Graeme Campbell

Hopefully they bring the WRX to the uk shores to keep a foot in the market, it seems to have had a lot of good reviews but never came to the uk. Then come back again once they’ve sorted out the STI to compete with the likes of the focus rs, golf r and even the seat leon cupra estate (sticking with comparable 4wd cars)…

11/01/2017 - 23:03 |
0 | 0

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