Volvo's Polestar Brand Is Revealing Its First Car Via A Big Instagram Puzzle

The first ever car from Volvo’s Polestar brand is due to be revealed on 17 October, but if you’re feeling impatient, quite a bit of the car has been revealed already.

On the face of it, what Volvo started doing a few days ago - putting out very close-up shots of the car on Instagram - looked like the worst teaser campaign ever. But on closer inspection, the caption spells it out: “time to put the pieces together.” That’s right, it’s basically a big jigsaw puzzle for you to put together in Photoshop.

We did just that in an idle moment, cheating a little by mirroring the image to fill in a few of the blanks. And from the bits we can see so far, it’s looking like it’s going to be a handsome car.

As a reminder, this won’t be a Volvo Polestar - the firm’s performance arm is becoming a standalone concern, with its own separate branding and even its own unique car designs. It’s not just another BMW M Division, in other words.

As for what will power the brand’s opening salvo, we’d expect a modified version of Volvo’s ‘T8’ hybrid powertrain, with a power output some way north of the 400bhp it enjoys right now.