Jaguar Land Rover Model Names Are About To Get More Complicated

You know that confusing new naming structure Audi announced last month? It already has a competitor.

Having already debuted a naming structure for the Range Rover Velar that denotes fuel type and horsepower (for example P380 for the 3.0-litre V6 petrol, D180 for the lower-powered 2.0-litre diesel), Jaguar Land Rover looks set to roll it out to other models.

An Auto Express reader spotted a Jaguar F-Type sporting a P380 badge, so it seems inevitable the new system will eventually be used on every JLR product, perhaps with an ‘E’ designation used for all-electric production cars when they arrive to the stable.

It’s clearer than the bafflingly complex Audi system (where 50 means 210kW - 230kW, obviously), but we still can’t help but think it’s all a little unnecessary. Hopefully there’ll be a nice ‘de-badge’ option in the configurator.