US Honda Dealers Are Marking-Up Civic Type Rs By Up To $15,000

Money-grabbing Honda dealers in the US are applying five-figure mark-ups to the prices of 2018 Civic Type Rs to take advantage of demand, according to a report by Jalopnik.

The dealers claim that demand is so high that it would be a “stupid business decision” not to mark the prices up massively, but one example where a dealer in Minnesota has added $15,000 to the sticker price has been confirmed as genuine.

Honda isn’t getting involved with this thoroughly shady practice, and is pretty much letting dealers do whatever they want rather than punishing them for ripping customers off. In a response to Jalopnik, Honda says it encourages its dealers to sell cars at the retail price, but the code is more what you’d call guidelines, etc.

Honda is only planning to build 6000 Civic Type Rs, but confirmed evidence of a $51,000 car on a forecourt is pretty disgusting. The dealer in question, Inver Grove Honda, claims that $5000 of that mark-up will go to charity, but it sounds a bit dubious to us – the dealer couldn’t actually name which charity. There’s massive, unashamed pocket-lining going on, here, and customers are being bent over a barrel. Altogether, now: shame; shame; shame…