Why Korean Cars Are Cool Now #blogpost
Hyundai Motor Company will turn 50 on December, and its hard to believe how far the Koreans have come. They started making good looking, well built and reliable cars in the last 10 years but recently is where things got interesting.
Hyundai Motor Company will turn 50 on December, and its hard to believe how far the Koreans have come. They started making good looking, well built and reliable cars in the last 10 years but recently is where things got interesting.
Korean cars have never been appealing for car enthusiasts until now. This is why I think Korean cars are cool now.
Cars for Enthusiasts
In order to change Hyundai’s brand image a new performance sub-brand was announced alongside a WRC campaign in order to help developing better road cars. 4 years after the N brand was born, the first high performance Hyundai came to life.
The Volkswagen Golf GTI was the benchmark for this car. Hooned at the Nurburgring, 275HP, Limited Slip Diferential, Launch Control, Rev Matching, 6 speed manual transmission. Sounds good. 2 new N performance cars are expected to debut next year, one is a high performance Veloster and a Fiesta ST rival based on the i20.
Kia revealed the Stinger GT sport sedan, the benchmark this time was the Audi S5 sportback. Like Hyundai, Kia spent a lot of time tuning this car at the Nurburgring to make sure the Stinger drives as well as it looks. The top of the range Stinger features a 3.3 Twin Turbo V6 producing 365 hp and 376 lb.-ft. of torque, Brembo brakes, with RWD as standard or AWD as an option.
The most recent addition to these “emotional” Korean cars is the Genesis G70, Genesis is now a separate marque from Hyundai and the G70 is their 3-series rival. The G70 is based on the same platform as the Stinger therefore they share engines, however the G70 is shorter, lighter and more agile than the Stinger. With the same 3.3Twin Turbo V6 the G70 goes from 0-100km/h in just 4.5 seconds.
All these cars and future performance cars are benefit from Hyundai’s Technical Center at the Nurburgring and the knowledge from Albert Biermann (former BMW M chief engineer).
Also Hyundai has said that they will stick with manual transmissions for their performance cars.
Motorsport
It’s not easy to make fast and fun cars to drive from scratch, that’s why Hyundai announced a WRC program back in 2012 to collect knowledge and technology to apply on their road cars.
But not only rally, Hyundai debuted this year at circuit racing, using the i30N as base car for their new TCR project. Hyundai has committed to motorsport in order to develop more fun to drive road cars.
That’s the end, some things that are unseen about Korean cars and that I wanted to stand out. I do think these automakers deserve more respect from car enthusiasts.
Comments
When I first saw the Stinger, one of the first things I commented about was how I wished they made a smaller version to compete with the 3 series instead of the 5 series, as those are my favorite size of car… And they came up with that amazing looking G70! Altough the non-meaty versions won’t probably look as good/sporty as that :/
I guess we’ll find out… starting to save money for an eventual second hand one in the future in 3…2…1…
No they are stupid, ugly,slow, cheaply made… should I go on
No because no one wants to hear your opinion
Lol ok. See if your argument is still valid when kias are whooping the germans at their own game
And how are they stupid? Stupid is a relative term. Same with your other words. Slow could mean anything. 0-60 in 2.8 could be considered slow. Cheaply made for instance, are you comparing an Audi A4 to a Bentley Mulsanne? The Koreans are opening fire on the Germans whether you like it or not
In my humble opinion, the koreans are doing what the japs are refusing to do, fun and cars for enthusiast petrolheads, the Japs only have the Civic Type R, R35 and 370z, Toyota with the GT86, and Mazda with their MX5, today most japanese brands dont give a ** about making fun cars again,as they did in the early 2000’s 90’s and 80’s that we love. Even with daily drivers the japs have fallen behind. Sorry as much as I love the japanese brands and culture the koreans are getting ahead, hope this becomes a healthy rivals and have great cars again
Wow, nice bit of plagiarism, seblu27. http://www.caradvice.com.au/567309/korean-cars-are-cool-now-deal-with-it/
Wow!, well title is a coincidence for sure, but I’ve never read your article at all, all words and thoughts on this are my own.
I feel like Korean cars are way too underestimated. I can’t be the only one who thinks that right?
Yes they are, some people can’t stand the fact that korean cars are true competitors to jap and euro cars
Han: Wha,t do You think Im gonna let you roll in a Hyundai?
rolls and dies in his japanese car
Han: “What, Do you think Im gonna let you roll in a Hyundai?”
Crashes and rolls in his japanese car
Han: “What do you think Im gonna let you roll in a Hyundai?”
Crashes and rolls in his japanese car
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