LR Design Boss Blames 'Wrong' Number Plates For Discovery's Odd Rear

Land Rover's Design Director reckons the problem with the Discovery's asymmetrical rear-end is partly down to the kind of number plates fitted by dealers
LR Design Boss Blames 'Wrong' Number Plates For Discovery's Odd Rear

Gerry McGovern, Land Rover’s Design Director and Chief Creative Officer, has at last admitted there’s a problem with the rear-end of the new Discovery. A problem with the kind of number plates being fitted. Wait, what?

That’s right, despite conceding in an interview with Auto Express that the asymmetrical design of the Discovery’s rear-end has proved controversial, McGovern seemed to pin the blame mostly on the type of number plates being fitted to the vehicles, rather than the offset placement.

“You know what part of the problem is with that offset plate? It depends on what number plate you put on it. And it was designed for a slimmer number plate,” he said. Many dealers in the UK are fitting larger plates with the blue GB/EU emblem to one side, something which he says “doesn’t quite fit.”

Well, we fired up Photoshop and cooked up this comparison image, so you can judge for yourselves. And to us it looks…broadly the same, actually - although feel free to add your thoughts in the comments if we’ve missed something compelling.

LR Design Boss Blames 'Wrong' Number Plates For Discovery's Odd Rear

McGovern is keen to point out that the offset plate is all about the new car “tipping its hat to the Discoveries of the past,” which we get - the only trouble is, it was offset on those old Discos for a practical reason, with the other side of the tailgate taken up by a dirty great spare wheel.

Whatever kind of number plates the dealers are told to fit, we suspect the furore over the back end will continue. Not that this seems to be stopping Land Rover shifting the things: despite only going on sale in April, over 20,000 have been sold already.



designed for a slimmer number plate“ <— I think they meant this…

09/19/2017 - 12:30 |
8 | 0

If they insist on that, why doesn’t put a spare tire on the back door?

09/19/2017 - 13:02 |
12 | 0
Marco Capelli

In reply to by Anonymous (not verified)

Because (read in a liberalist millennial voice): “A SPARE TYRE ON THE BACK WILL TAKE UP SPACE AND WOULD BE HARD TO PARK”

09/19/2017 - 14:15 |
8 | 2
Unamd Prcent

I actually think it makes a difference, but either way it looks awesome!

09/19/2017 - 13:41 |
2 | 4
I'm BUSing my luck

So it’s not your crap design? OK…

09/19/2017 - 15:14 |
6 | 0
Wheel Nuts

Someone try photoshopping a square plate on the back. That might look better like the older Discos.

09/19/2017 - 16:08 |
0 | 0

Saw it in on one in real life it looks worse

09/19/2017 - 18:34 |
0 | 0

I get that they were trying to carry over the design language from the split tailgate on the disco 3/4, but that in itself was a carry over from the disco 2 which had that design in order to accommodate a spare wheel on the back - something which the disco 3 obviously didn’t carry forward. So this is like a cover band doing a cover of another cover band’s cover of an original… hrm

09/19/2017 - 16:17 |
4 | 0

Made it better

09/19/2017 - 16:55 |
18 | 0

and I’m fat because I buy the wrong pants

09/19/2017 - 17:25 |
4 | 0

It’s true, you’re supposed to use a square one

09/19/2017 - 19:12 |
0 | 0

This is going to look really bizarre in the US, where the standard 6” x 12” plate will run roughly from the “E” to the first “X” and just be hanging there in the middle of nowhere.

09/19/2017 - 20:37 |
2 | 0


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