Harley Davidson Wants To Buy Ducati From VW, Report Claims
A couple of months ago, new agency Reuters reported that VW Group was mulling over a sale of Ducati. Now, it’s looking like Harley Davidson is keen to snap up Ducati.
A new report from Reuters claims that the American manufacturer intends to buy Ducati as part of a €1.5 billion deal. Harley isn’t alone however, as Bajaj Auto and other parties are also said to be interested.
Buying an Italian motorbike brand wouldn’t be a first for Harley Davidson. It bought MV Agusta and Cagiva for $109 million, only to sell up two years later.
Ducati has been owned by Audi subsidiary Lamborghini since 2012, but despite yearly earnings of around €100 million, it’s expected to be sold off as parent company VW Group seeks to cut spending following the costly dieselgate scandal.
Investment banking firm Evercore has been exploring numerous money saving measures. Could this result in Harley and Ducati - two of the biggest names in the bike industry - coming together? Time will tell.
Comments
Please no. Ducatis are light italian sport bikes, not underpowered lugs of metal with wheels.
Am i the only one that likes this ideas and isn’t going complete ape 5h|T over this?
Great, just what we need.
*sarcasm
Makes sense for Harley to diversify their portfolio with something thats not focused on a generation that would be able to ride on a couple of years. And paying 1 billion for an asset that generates 100 million a year is a solid deal.
Dont do it VW, dont let us americans get our hands on ducati!!
Nooo please! …only if the brand still the same but otherwise just no!
Ducati should stay a european brand. Ferrari should buy them.
Is Ducati Going To be wrapped in the American Flag Too?
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