The Scion FR-S Won't Become The 'Toyota FR-S' After All

In February, Toyota announced that the Scion brand - first launched in 2003 - was going to be killed off. All models bar the tC are due to live on and be rebadged as Toyotas from the 2017 model year onwards, and the last time we asked Toyota USA, we were told the FR-S badge would be retained. But, it would seem the company’s plans have changed.

On the Toyota Driver’s Seat blog, it was mentioned that: “the FR-S will become the Toyota 86 when it debuts this fall.” That means in North America the rear-drive coupe will be sold under the same name it’s given in Asia, Australia and South America.

It certainly makes a lot more sense than calling it the ‘Toyota FR-S’, since that would give the car four different names worldwide…