Toyota Hopes To Resurrect Either The MR2 Or The Celica

With sports car back on the agenda for Toyota thanks to the Supra, the Japanese manufacturer is keen to bring back another famous name from the past
Toyota Hopes To Resurrect Either The MR2 Or The Celica

Toyota is once again strongly hinting that the Supra is just the start of a sports car revival at the company. A few months ago Toyota Supra chief engineer Tetsuya Tada noted that the newly-established ‘GR Group’ enables the company to “have specific resources, more resources, for developing sports cars and race cars,” but now assistant chief engineer Masayuki Kai has gone a step further in whetting the appetite of petrolheads.

Speaking to Road & Track, Kai-san dropped two pretty major names into the conversation “We want to have Celica back, we want to have the MR2 back…The biggest was Supra. Supra was number one, the biggest demand from the market,” he said, adding, “Now that we’ve brought Supra back, what will come next depends on the market needs.”

As to how either car might shape up, there are no plans at this stage. Kai-san hinted about the possibility of a new all-wheel drive Celica, and a mid-engined car using the MR2 designation. “Or maybe it could be a completely different model…We’ll have to wait and see,” he said.

Toyota Hopes To Resurrect Either The MR2 Or The Celica

Development costs remain a stumbling block - due to the more bespoke nature of sports cars and the more modest sales expectations, Toyota may need to go for another joint venture to make the business case work. It worked for the Supra, a car we probably wouldn’t have without the tie-up with BMW which has also given the world an all-new Z4.

When pointed out by Road & Track that Mazda manages to go solo with the MX-5, Kai-san responded: “They continuously developed that car. If you don’t do this - like Toyota, stopping the Supra for 16 years - it’s extremely difficult to bring it back.”



Give us the Celica make it from the drive and all-wheel drive. then use it as an all the platform for a Celica before a fun Corolla. Develop it with Mazda because they make a fwd that is an absolute pleasure to drive. Boom problem solved

09/21/2018 - 14:29 |
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Or just, ya know, update the 86/BRZ

09/21/2018 - 14:37 |
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As long as the new Celica doesn’t go in the same as the Eclipse i think all will be fine. I know Toyota is different then Mitsu but still… Mitsu shot them selves in the foot…

Please Toyota Don;t mess this up

09/21/2018 - 14:47 |
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09/21/2018 - 15:09 |
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Nishant Dash


09/21/2018 - 15:23 |
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My Name is Joel

I think the MR2 would be the smartest move for Toyota. There is no affordable, street legal, mid engine car on the market at the moment. If Toyota could make a new MR2 both affordable and profitable, I believe it could be a market success.

09/21/2018 - 15:34 |
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I’d rather have something new

As if they reserect the Celica or MR2 name and the 2 cars are even a bit different from the originals people would start crying like with the Supra atm.

Try something new Toyota, don’t let the past weigh you down

09/21/2018 - 15:38 |
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If the MR2 returns as a lightweight mid-engined sportscar, people will be happy no matter what they look like

if the celica gt4 returns, at least i will celebrating a legend’s return

09/21/2018 - 18:15 |
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bring back the mr2

09/21/2018 - 15:57 |
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White Comet

Toda-san said the supra is the “last present to car enthusiasts”.
Does this mean these potential Celica and MR2 will be just some sort of new gimmicks?

09/21/2018 - 16:18 |
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He said it’ll be the last straight gasoline sportscar from Toyota

09/21/2018 - 18:23 |
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QianLi this might peak your interest

09/21/2018 - 16:43 |
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My interest went absolute off the charts.

09/21/2018 - 16:49 |
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