“What Happened To The Car Throttle Community?” FINALLY ANSWERED

Hello CTzens! For those who don’t know me, my name is Adnan and I’m the founder and CEO of Car Throttle. If you don’t know much about Car Throttle, delete your account immediately. I’m just kidding. We run the largest social car communities including, yes you guessed it, Car Throttle, the long-running and hilarious Car Memes, and our new glossy motorsport community WTF1.

I’ve recently become aware of a few posts (read: many posts) asking the same question over and over again: where the heck are the Car Throttle staff and why the heck aren’t they paying attention to us?

To answer both questions succinctly: here we are (see potato photo), and we are paying attention to you, but in ways you may not see!

Allow me to explain.

In 2016, we decided to focus our efforts on building what we now call our ‘cross-platform’ media company. Without the jargon, we realised that the bulk of our viewers were coming from platforms like Facebook, YouTube and Instagram, given that (un)fortunately they provide for far better content consumption environments. Think about it, how many times do you refresh your social media apps every day? For me, it goes well into three figures. Whilst I firstly need to get a life, it’s also a sign of the times that media companies need to talk to users where they spend most of their time.

So this meant spending more hours crafting YouTube videos that we still distribute for free, more time creating great Facebook videos that we both shoot and curate, and more time serving you news on Instagram, so you’re the biggest ‘know-it-all’ in your petrolhead friend circle.

Given our finite resources in both money and staff time, what that meant was less time spent serving the thousands of users that live here, and spending slightly more time serving the hundreds of millions of users that live out there, in the wild west world of social media. Last month we served 375 million video views, making us the largest automotive social publisher!

That’s not to say we value you CTzens less. Since you asked for more staff interaction, our Editor and writers have been trying to reply to more comments on news posts. Our social team has been in touch with many of you regarding submitted videos, and I have continued to communicate with key moderators, checking to see that the tone we originally set is being adhered to.

It goes without saying that Car Throttle would be nothing without its loyal base of CTzens, and it’s still amazing to see so many daily posts in this part of the site. Whilst our custom-built platform and the suite of apps we built on iOS and Android are no longer top priorities, we will continue to do all we can to squash bugs and remove any toxic behaviour. Our Senior Developer, JJ, spent a lot of time last week fighting inappropriate spam accounts in a bid to save your user experience. This is just one example of things you don’t see happening behind-the-scenes.

So, what’s coming next?

We’re going to continue to involve you in the development of Car Throttle; a great example being ‘The World’s Smartest Petrolhead’ competition that we ran last month with a $1000 cash prize. This competition was created with our diehard fans in mind, and there will be an extremely interesting outcome from the competition we’ll be sure to share when the time is right.

We’re continuing to invest in quality original content on YouTube, Facebook and Instagram, as well as live products like Facebook Live and Instagram Stories. Get ready for a new season of 2 Guys 1 Car, a new project series, and more funny and informative shorter-form videos across the board.

The Car Throttle Shop continues to take on a life of its own, seeing lots of regular orders from users who want cool petrolhead products, but also important items in the world of car care and now even car parts! We’re working with more brands who want to distribute their products to our community.

I’m literally scratching the surface here. But I wanted you to know that after seven years running Car Throttle full-time, I’m still here. We’re not ‘dead’, the staff haven’t ‘disappeared’, and our attention hasn’t diminished. We’re just spending time on things you may not see on the dot com site.

I’m happy to answer questions in the comments. I’m heading to an event now with Ethan (ffs) but will be back online later this evening to jump in and tell you nearly everything you’ve wanted to know.

Peace and love.



JenstheGTIfreak (pizza)

Also one thing I’d like the staff to just make slightly more personal posts, going for a drive or travelling somewhere. Just simple stuff where you also reply to some comments

09/12/2017 - 16:14 |
2 | 0

I’m still here :3

09/12/2017 - 16:21 |
0 | 0
Nerdy moustache

Okay if you have been putting a lot of effort into videos why are they just about Alex destryoing a second hand car. I mean i love the car reviews (Lamboghini huracan perfomante) but what about Phil. Where the hell is 2 guys 1 car i mean that’s why i watch you guys.

09/12/2017 - 16:27 |
3 | 0

OK, about the destroying second-hand cars…what a lot of people don’t know is what state the cars are in before they get destroyed. The Honda you’re probably referring to was in a really bad state before it had a head on with a tank. We’re talking rusted bulkhead (beyond repair), front left suspension was shot and needed replacing, tyres needed replacing very soon, one of the seat mounting points had snapped, cut springs (our doing admittedly), etc etc. No way would this have passed an MOT without thousands being spent on it, and for people saying ‘you could have given it to someone in need’, we could have done this, sure, but to do so would have been completely negligent. We have not destroyed cars that would have been economical to repair is what I’m saying…

As for 2G1C, as Adnan pointed out, this is coming back. In fact, I’ve been busy scripting today!

Hope this clears that up :)

09/12/2017 - 16:35 |
12 | 0

Good to hear all this boss!
Also 2 Guys 1 Car HYPE HYPE HYPE!!!

09/12/2017 - 16:32 |
1 | 0
Archive Aston (Aston Martin squad)

And IIIIIIIIIII will always looove yoooou!

09/12/2017 - 16:36 |
0 | 0
Austin Mini 1000

Good to see you guys still care about us and trying to improve CT.

I know you said the app isn’t top priority anymore, but I feel like it does really need an update. The iOS version lacks a lot of features which the website does have. I don’t know about the Android version since in using iOS

But anyway thanks for making this post and showing us you still care

09/12/2017 - 16:39 |
5 | 0

We’re on it. We know there are a few iOS bugs that need squashing, and with a new iOS update around the corner, we’ll make sure there are no big breakages.

09/13/2017 - 11:02 |
2 | 0

When the whole comment section if full of CT staff and moderators…

09/12/2017 - 16:54 |
4 | 0

First time, in a long time!

09/12/2017 - 19:14 |
2 | 0

You say “ YouTube videos that we still distribute for free” I hope that wasn’t an hint that you people are thinking about making your Youtube Channel pay to watch. In my honest opinion that would be a shot in the foot. I’m all for donations, but I refuse to pay for something that once was free,

09/12/2017 - 18:36 |
2 | 0
Olds Alero

In reply to by Anonymous (not verified)

I don’t think that’s what he meant. Making the channel pay to watch would be suicidal.

09/13/2017 - 03:59 |
0 | 0
Adnan Ebrahim

In reply to by Anonymous (not verified)

Not at all. I meant in a world where more companies are moving towards a pay-walled environment… Was just making a comparison of us vs others.

09/13/2017 - 11:04 |
2 | 0
Andrew G.

Nice to see you guys are gonna put out a new season of two guys one car. I know it takes time, but that and project mx-5 are by far the best content you guys put out, and at the top level of Youtube content. Hopefully Google can fix their advertising issues and algorithms to reward you guys more for your work, its been a problem for many Youtube channels.

09/12/2017 - 18:42 |
0 | 0

Nice to see you guys back on CT. It does make it more settling, knowing that you can see our problems. I’ve got a question though, will there ever be another update?

09/12/2017 - 19:16 |
1 | 0
Adnan Ebrahim

In reply to by Anonymous (not verified)

What kind of update are you after? We feel that we optimised the platform to work as intended.

09/13/2017 - 11:05 |
0 | 0

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