This Brilliant Senna Animation Aims To Inspire Brazilian Athletes
Working with JWT and Le Cube, Instituto Ayrton Senna has created this brilliant animation, with the intention of inspiring Brazilian athletes as they compete on home soil
The commentary in the background of the video is Senna describing how he took victory at the 1991 Brazilian Grand Prix, recognised as one of the greatest achievements of his career. It was his first win on home soil - hence why it’s being used to inspire Brazilian athletes as they compete in the Rio Olympics - and one he achieved despite having serious gearbox issues nearing the end of the race.
Via WTF1
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