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But instead of sticking to the rivers and the lakes that it's used to, Jeep is being asked to be more responsible with its off-road marketing...
Sit back and strap your jaw to your face in case it falls off, because you're about to see one of the most incredible climbs made by any factory-standard off-roader
Two German TV stars are given a snowy ride in the poshest of G-Wagens, resulting in sideways antics
Off-road maestro BJ Baldwin is back with another crazed 'Recoil' video, with the Trophy Truck action this time set in Havana, Cuba
If you're stuck in the middle of nowhere without a winch, what do you do? Build one from scratch, obviously...
A man with very little mechanical sympathy is seen charging around an off-road course in Ukraine with maximum commitment. The G-Wagen looks to have just about survived the ordeal...
Off road mad man BJ Baldwin has a new ride - a heavily modified armoured car with 800bhp. Looks fun, no?
From the original Willys right through to the current Grand Cherokee, Renegade and 75th Anniversary Wrangler, this cool animation provides a neat overview of the history of Jeep
The ladies and gents at Pennzoil thought it might be a good idea to send the hardcore Jeep Wrangler Rubicon to the Baja desert for the latest 'Joyride' film. This is the kind of advertising we can get behind!
Stick a 1UZ V8 in a lifted Jeep Wrangler, and fun will follow - as this video proves!
Wanting to create the ultimate overland vehicle, Motor Trend's Dirt Every Day boys came up with the twin-engined, four-wheel steer 'PreRangerRoverLandeRunner' - the bastard love child of a Range Rover and a Ford Ranger pickup
A 1989 Cherokee owner decided to purposefully dunk his car in deep water 'for science' - the results are fascinating and mildly distressing to watch...
With only a few mods - including wider wheels and tyres, welded spider gears, 75 shot of NOS, Baja bumper and fender cutting - this Volvo 240 gets beaten the hell up, but never gives in!
When a Nissan Patrol GU, Navara and Jeep Wrangler JK drive up this tricky off-road section, you'll be amazed at how easily the Jeep glides over the ruts as if they were nothing!