Yet Another Startup Wants To Take Tesla's Crown With A Super-Fast Electric Car

It's a measure of Tesla's achievement with the Model S P100D that several startups are now using the car's astonishing 2.39-second 0-62mph time as a marketing benchmark
Yet Another Startup Wants To Take Tesla's Crown With A Super-Fast Electric Car

It seems like gunning for Tesla’s most powerful Model S is the fashionable thing to do right now. After Faraday Future launched its highly improbable FF91 with a target 0-62mph launch that would beat the Model S P100D, now a Swiss-German project is targeting the same thing.

The Elextra project is meant to produce a car of “the highest level of engineering and craftsmanship available” in a short production run of 100 units, but the company’s marketing lead is a seriously boastful – and optimistic – expected 0-62mph time of ‘under 2.3 seconds’.

Yet Another Startup Wants To Take Tesla's Crown With A Super-Fast Electric Car

It will use today’s most advanced technology, its makers say. It’s at least 12 months before the car will be ready, though, and it’s possible that the early teaser shots are designed to drum up interest and vital investment.

California-based startup Lucid Motors has already admitted that its 986bhp Air four-door coupe won’t quite better the 2.39-second time set by the P100D, but it’s yet another potential rival that has sprung out of nowhere, and yet another channel into which gutsy investors can plough their cash.

Yet Another Startup Wants To Take Tesla's Crown With A Super-Fast Electric Car

The Elextra will be built in Germany on undergarments company bosses call “the best electric vehicle platform in the world.” Not a Renault Zoe chassis, then?

To us this sounds like another impatient engineer with big ideas that are impossible to make happen at the first attempt. We’re not optimistic for its future.

Comments

On the Apex

[DELETED]

02/22/2017 - 15:26 |
2 | 4
Anonymous

Well lets see if this turns out to be the next Faraday Future. (Many false promises)

02/22/2017 - 15:29 |
20 | 3
Anonymous

In reply to by Anonymous (not verified)

Oh without a doubt. Why can’t startups market something different, like “Hey we’re almost as good as a Tesla, but we’re cheaper!” Something that will actually get them some investors.

02/22/2017 - 17:30 |
6 | 0
Japman

This is some very electrifying news!

02/22/2017 - 15:30 |
7 | 15
Valanti Demetriades

Why can’t we have a competitor to a company that makes naturally aspirated v12s instead.

02/22/2017 - 15:35 |
194 | 2

😂😂😂 i love this comment

02/22/2017 - 16:00 |
15 | 1

Because investors don’t want to invest in a company using “old technology “ with a short future, and non-car people assume electric = environmentally friendly with a bonus of being fast

02/22/2017 - 22:57 |
6 | 5
On the Apex

It seems like electric vehicles which may beat a Tesla are now a way to get investors’ attention. It is interesting that a new environment of new companies is rising around Electric cars though.

02/22/2017 - 15:43 |
4 | 0
Anonymous

The work that goes into producing a normal internal combustion engined car is already absolutely phenomenal. I don’t know what makes these companies think that an electric vehicle will be easier, and quicker to produce.
Mainstream car manufacturers are laughing at this type of startup, it’s very foolish to make bold claims and have nothing to back it up with.

02/22/2017 - 16:19 |
3 | 1
Anonymous

Welp. If you can not beat them, join them.

02/22/2017 - 17:11 |
0 | 0
B-To

I know its made for efficiency, but the design looks ‘unpleasant’, this one looks like a mix between Cars3 Jackson Storm and a Prius…

02/22/2017 - 18:38 |
0 | 1
5:19.55

“you uggly, you’re your daddy son”

02/22/2017 - 19:23 |
0 | 1
durpflip

wow… a new electric car. yaaaaaaaaaay…

02/22/2017 - 19:52 |
4 | 1

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