Volvo Is Considering Coupe-SUVs To Rival BMW And Mercedes
Swedish style-merchant Volvo is thinking about building coupe-SUV spin-offs of its popular soft-roaders.
Volvo’s gathering momentum means it could expand its model line-up to include coupe-like versions of its excellent – if a little copy-and-paste – SUVs. Nameplates like XC50 and XC70 could sit on sleeker versions of the XC40 and XC60, for example, in a similar way to BMW’s X1/X2 and X3/X4.
Rather than expanding into entirely new market sectors at great expense, Volvo bosses say it’s more likely that they’ll increase the coverage and options within the areas of the market they currently sell in.
That way the existing platforms and production lines can easily and relatively cheaply be used to produce slightly different body styles on the same chassis, with the same engines and plumbing.
Auto Express quotes Lex Kerssemakers, Volvo’s senior vice president for Europe, the Middle East and Africa, as saying that “it’s more likely we’ll go further into the depths than expand.” On the subject of coupe-like versions of its SUVs, he added: “Potentially, but not in the short term.”
Volvo reportedly recently trademarked the XC50 model name. It already owns the rights to the XC70 moniker, which was used on a jacked-up version of the V70 estate from the mid-2000s until as recently as 2016.
Source: Auto Express
Comments
I love Volvo. I really do. The XC90 would have to be my favourite SUV. But please, don’t sell out like the rest of them. There’s a dignity in car manufacturing. Sadly, as the saying goes, the further down you bend over, the higher your behind is. Apparently this now applies to Volvo, too.
Read the article. They are CONSIDERING. Not going for it… as in discussing if they can take on that segment and make a rival.
So… dignity by whose standards??? Sell out? Sell out to who, the market?
CARS ARE CREATED TO BE SOLD TO THE MARKET
People keep pulling shit like dignity out of their a$$es to describe manufacturers. How is entering a segment undignified??
Don’t take the bait Volvo! SUV coupes are just a trend which will die out after a while.
IT MAKES MONEY. Every trend eventually dies off ! Have you ever seen a economic trend last more than a few decades ?? No ?? Then Volvo is wise to get into the train before it’s too late.
There is what Volvos exec board knows is best for the company, and then there’s your opinion
Oh come on, Volvo, you’re better that that. Don’t stoop to Mercedes’ and BMWs level.
Volvo is one of my favourite brands and I serioisly hope they dont build a stupid coupe SUV especially considering how good their line up is at the moment. With that being said though, if they do, it’ll probably be the best looking of the coupe SUVs
I still don’t get why ppl have such a big problem with Coupe SUVs.
It’s not like it’s replacing something else that Volvo might make.
It’s just adding a new vehicle to the range, maybe a bit controversial looking, but it’s making money for Volvo. It’s not killing off Combustion engines at least. It’s just a more “style oriented” model.
TL DR: Coupe SUVs make money for the company, so idk why everyone is always hating. Don’t like the looks? Don’t buy one yourself.
Everyone hates on them because they have literally no purpose and are stupidly impractical
Preach. I feel like this “technique” or “following” should be cut off. It’s JUST a cash grab from other companies. We should just have one car for everything.
I think most people hate them becouse they simply don’t want to see them on the road. Like at all
because “coupe” SUV is not real Coupe car.
what is the point with suv coupes anyway?
Please, Volvo. Stay classy.
They already showed us with the Concept 40.2 how it’s going to look like.
Can you say me what utility has a coupe SUV?
I’ve never liked SUV coupes for a reason and it’s not the looks: it’s the value. You pay more for less. Let me give you an example: a BMW X6 costs more than a X5 (not making this up).
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