This New Toy Advert Is The First Sign Of McLaren's Electric Plans Becoming Real

It may be short and sweet, but McLaren's neat new promotional video hints at a change of powertrain in the near future

Remind me later

McLaren looks to be paving the way for more electric models with a cute new short video that, unless we’re very much mistaken, is barely even trying to hide the message that it doesn’t matter whether the car is petrol-powered or not.

The single-shot scene filmed in the pit lane at Goodwood starts with a message that reads: ‘The new McLaren P1: Embracing alternative fuels.’ Of course, the P1 isn’t actually built any more, so you could forgive our double- and triple-checking the upload date on the video.

This New Toy Advert Is The First Sign Of McLaren's Electric Plans Becoming Real - Supercars and Hypercars

Then the P1 roars off out of the way to reveal a child-sized, battery-powered mini-P1, which whines away out of the tightening shot to reveal a small kiddy on a push-along version. Its driver/rider/pusher scoots off, at which point we see the last and smallest: a small-scale metal model that a man pushes away while making engine noises.

The full advert text reads:

“The new McLaren P1: Embracing alternative fuels. Fuelled by petrol, or electricity, or biscuits… or bacon and eggs.”

Are we reading too much into this, or is this the first step of a fresh marketing push towards the electrification we know is coming? It’s subtle, sure, but it’s there.

This New Toy Advert Is The First Sign Of McLaren's Electric Plans Becoming Real - Supercars and Hypercars

Maybe we are, because the actual purpose of the ad is to showcase the new McLaren P1 ‘foot-to-floor’ edition, so named because your feet touch the floor. It’s the ride-on plastic self-propelled car you see in the video, and its 0-200 metres per hour time is, McLaren says, ‘entirely biscuit dependant.’

Yep, we’ve officially started the Christmas present season. Brace yourselves: winter is coming. The push-along P1 is £35.99. Also available is the electric Tecnomodel powered version for slightly older kids, along with a host of die-cast models, Scalextric slot cars, remote control cars and Hot Wheels racers.