The Tech-Heavy New 508 Starts Peugeot's March Toward Audi

Peugeot is really cranking up the technology and style for the new 508, as it begins the tough task of trying to become a rival to Audi, BMW and Mercedes
The Tech-Heavy New 508 Starts Peugeot's March Toward Audi

Peugeot has totally reinvented the three-box saloon segment by revealing a brand new 508, which absolutely isn’t a three-box saloon. Honest.

No sir, this is a new ‘fastback’ design. You can tell by the slightly elongated C-pillars, the bases of which have been moved backwards towards the boot lip and effectively shrinking that third stylistic box right down.

The Tech-Heavy New 508 Starts Peugeot's March Toward Audi

We’re joking around, of course, but seriously: it’s a simple saloon with a worthy 487-litre boot. The real fat to chew here is that we’re seeing the first hard evidence that Peugeot is being shunted upmarket, ultimately towards Audi.

Peugeot is already calling itself a “high-end generalist” manufacturer, which says to us that it sees Volkswagen as its closest rival right now. To keep separating the brands and to leave room for Opel/Vauxhall to operate in the mainstream between the quirky and comfortable Citroen (whose equivalent is on the way too) and the premium Peugeot, we’d expect Peugeot to keep pushing towards Audi’s level.

The Tech-Heavy New 508 Starts Peugeot's March Toward Audi

The sharply-dressed new car’s neat styling is heavily Germanic, indicating the way things are going. Then there’s the technology on board, which covers the likes of a 10-inch media screen, a 12.3-inch digital instrument panel and a night vision system. Very S-Class, on paper at least.

Power for the handsome new rep-mobile will come from a range of petrol and diesel engines, starting at 128bhp and reaching a 221bhp peak as a blown petrol. It will be the latest step in something of a renaissance for the brand. After all, all of its recent new cars have been really quite good…

Comments

Anonymous

That’s where it all started!

02/22/2018 - 12:24 |
105 | 1
Rahul 1

In reply to by Anonymous (not verified)

Cries They grow up so darn fast!!

02/22/2018 - 13:16 |
9 | 0
NyteetyN

In reply to by Anonymous (not verified)

This was the worst part of French automotive history.

02/22/2018 - 18:56 |
3 | 0
SupraDreams

In reply to by Anonymous (not verified)

My dad had a 307 sw. Which lasted us from 150k to 400k+. Not bad I’d say.

02/23/2018 - 17:48 |
0 | 0
Anonymous

My dad will be happy!

02/22/2018 - 12:28 |
3 | 0
CS55

[DELETED]

02/22/2018 - 12:30 |
1 | 0
BlueLion205

In reply to by CS55

It won’t. PSA can’t or does not want to affort such a fun project

02/22/2018 - 14:46 |
2 | 0
German Perfectionist

Dang that’s one hell of a good looking car!

02/22/2018 - 12:37 |
29 | 0

The interior is amazing

02/22/2018 - 12:48 |
4 | 1

Never been a fan of French cars, but as you said, DAMN!

02/22/2018 - 12:58 |
0 | 0

Agreed! Peugeot has outdone themselves…All they need is a performance variant and to bring their cars to the US and other countries. It’s time they go international. But yeah, They need to keep designing those great designs…

02/22/2018 - 13:19 |
4 | 0
Anonymous

That exterior is beautiful.
BUT THAT INTERIOR THO. IT’S AMAZING

02/22/2018 - 12:38 |
6 | 0
Vincent Lin

Why does it remind me of the Impala…

02/22/2018 - 12:43 |
0 | 0
DoriftoMan
02/22/2018 - 12:46 |
6 | 0
Tomislav Celić

This is the first time I’m hyped for a french sedan

02/22/2018 - 12:48 |
1 | 1
Anonymous
02/22/2018 - 12:59 |
1 | 1
Anonymous

The perfect getaway car for Pierre Le Burglurrr.

02/22/2018 - 13:29 |
6 | 0
Anonymous

In reply to by Anonymous (not verified)

This comment keeps on making me giggle

03/26/2018 - 22:22 |
0 | 0

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