The Star Of Rolls-Royce's Geneva Stand Will Be Painted With Actual Diamonds
Feast your eyes on the very first Rolls-Royce to be finished in a paint made from diamonds. Yes, from actual crushed diamonds.
Rolls crushed 1000 ethically-sourced diamonds to create the finish they have since named Diamond Stardust, testing each and every stone to make sure it would have sufficient radiance when used in a paint.
Its makers ultimately had to combine the crushed diamonds with clear paint and work out a way to ensure a totally even spread of diamond particles throughout the liquid, while leaving each tiny granule undetectable by touch.
And this is no one-off showcase car. This car, a long-wheelbase Ghost named Elegance, was a customer order via the Rolls-Royce Bespoke programme. Somebody with far more money than us really did order a diamond-coated car.
Such is the success of the finished product that it’s now the spearhead of a new marketing strategy to emphasise the unbelievable capabilities of the Bespoke department. Bespoke, the company says, is Rolls-Royce. Your move, Bentley and Mercerdes…
In this case, two months of solid trying and testing by three specialists, day after day, was the work necessary to complete the project as the customer requested.
Elegance is going to be the centrepiece of the Rolls-Royce stand at the Geneva show, but we suspect that if you try to touch it, you’ll be removed from the stand by burly men and taken out back by the bins where your arms will be broken in many places.
Comments
This is how they crushed them
Nope, you know exactly what the only thing is that can crush a Diamond
Damn, think of all the car parts you could have ordered with that money instead.
cries in student loans
Rolls Royce will always be king
Donald trump would be jelly.
Millions of years of human evolution and now this…
That does not looked like crushed diamonds to me. Looks more like another expensive substance though…
Crushed diamonds is it’s street name
*hint hint
1000 ways to die - Guns N’ Noses ;)
I can already hear BoostedBoris calling it f■cking crapitalist piece of sh■t
Because a Rolls-Royce wasn’t expensive enough #Baller
This is great and all but what I really want to know is: How much did it cost?
When you have no sense of money and so much money… You buy that… S-class Maybach it’s far away better and less expensive!
But not a Rolls, the Maybach is way more useable I agree.
Thats the thing when people are looking at cars like this. They aren’t looking at useablility and MPG and stuff. They buy with their heart they go I like that one. and buy it. And the maybach may cost less and stuff but it does look boring from the outside.
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