The Rolls-Royce Cullinan Is Going Off-Road, And You Can Watch

Before its official launch later this year, the Rolls-Royce Cullinan super-luxury SUV is setting off on a two-continent tour of the rough stuff
The Rolls-Royce Cullinan Is Going Off-Road, And You Can Watch

Rolls-Royce is today beginning the final – public – trial of its imminent Cullinan off-roader, tackling rough terrain out in the open in Scotland, Austria, the Middle East and finally the US.

What’s more, this final pre-launch demonstration of the Cullinan’s all-terrain ability will be televised on Rolls-Royce’s social media channels in partnership with National Geographic. Daily updates, fronted by 2012 Adventurer of the Year Cory Richards, will be broadcast from the various locations.

The Rolls-Royce Cullinan Is Going Off-Road, And You Can Watch

Rolls-Royce has carefully avoided using the term ‘SUV’ in its press releases. The word has become a bit… common, after all. That said, its intent is to challenge the Cullinan to show the depths of its talent on a variety of surfaces. Its strap line is Effortless Everywhere, and Rolls clearly wants to prove that the product can cash the cheques its marketing department is writing.

Starting today in the Scottish Highlands (we don’t have an exact timetable), the tour will then take the car to the snow-covered Austrian Alps, the waterless deserts of the Arabian Peninsula and eventually on to “the toughest terrain in the United States.” That’s a bold claim, and we’ll be watching.

Comments

Archive Aston (Aston Martin squad)

Dont mind me. Just gonna sit here and watch as a people complain about how it wont be taken off road

04/04/2018 - 10:31 |
68 | 0

I’ll get the popcorn.

04/04/2018 - 11:33 |
12 | 0

Complain and chill???

04/04/2018 - 14:10 |
5 | 0
Gabriel 7

at least it will be able to off-road, it will be a gentleman’s off-roader…
even though literally no one would take it off-road

04/04/2018 - 10:33 |
22 | 0

Tax the rich

04/04/2018 - 13:13 |
5 | 0
hummerinator (Suzuki samurai, lada niva & iveco daily lover)

In reply to by Gabriel 7

It’s weirs

04/04/2018 - 11:35 |
0 | 0
Anonymous

”See how this car lost $300.000 in just three years“ - Doug from the future

04/04/2018 - 11:30 |
30 | 0
Rahul 1

In reply to by Anonymous (not verified)

I’m pretty sure modern day Rolls Royces have great resale value just like the old ones, heck they’d even appreciate in value for their class and timelessness in design.

04/04/2018 - 13:05 |
1 | 0
Anonymous

At least they are ensuring it works off-road, which is more than can be said of most SUVs being made these days…

04/04/2018 - 11:39 |
11 | 0
CannedRex24

i like how even though a rolls royce suv sounds and looks stupid if you thought about it in your head, this actually looks really good!

now all we need is an estate
and a 4 door convertible
and a new coach built car for the queen( cmon that bentley of hers is 15 years old by now)

04/04/2018 - 12:42 |
4 | 0
Alvian Raynaldi

at first glance , I thought it’s a new rolls royce covered in full body Forged composite from Man-sorry again lol

04/04/2018 - 13:02 |
0 | 0
Anonymous

Isn’t it called a SLSUV because it is super luxurious apparently

04/04/2018 - 13:44 |
0 | 0
Porsche 959 (CarThrottle's only Facel Vega fanboy, still act

I want to see a Cullinan owner gate-crash the Easter Jeep Safari in Moab, Utah. . .

04/04/2018 - 14:04 |
7 | 0

Car and Driver did that with a Bentayga

04/04/2018 - 23:50 |
0 | 0
Anonymous

When you’ve gotta make it obvious you want a leak to boost publicity

04/04/2018 - 14:12 |
1 | 0

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