The Kia Proceed Concept Is An Elegant Shooting Brake That Doesn't Like Apostrophes

Kia has released a new concept ahead of the Frankfurt Motor Show that previews the look of the next Pro Cee'd
The Kia Proceed Concept Is An Elegant Shooting Brake That Doesn't Like Apostrophes

Is the recently revealed Aston Martin Vantage Zagato Shooting Brake too blue blooded for you? Here’s a similarly configured vehicle that’s damn near as pretty, yet a little more of the people.

It’s the Kia Proceed concept (note the missing apostrophe before the ‘d’), and unlike a traditional shooting brake, it’s in five-door form, as opposed to three. There’s a good reason for that: the concept effectively previews the next Pro Cee’d GT, and it sounds like it’s going to gain a pair of doors relative to its predecessor.

The Kia Proceed Concept Is An Elegant Shooting Brake That Doesn't Like Apostrophes

“With many European drivers now seeking performance alternatives to the three-door hot hatch, we began thinking about a different halo model for the cee’d family,” Kia’s European design chief Gregory Guillaume is quoted as saying in the press release.

In other words, people aren’t really buying three-door hatchbacks any more, so it looks like Kia will instead create a sleeker, elongated lift-back style five-door machine to slap the GT badge on. Audi is reportedly mulling over a similar arrangement for the next A3 Sportback, with its three-door variant also due to bite the dust.

The Kia Proceed Concept Is An Elegant Shooting Brake That Doesn't Like Apostrophes

The concept “hints at the design” of the next Cee’d range as a whole, so both the regular hatch and the GT should end up being handsome devils. Minus the 20-inch alloy wheels, of course, although we are hoping the simplified, apostrophe-less name is carried over from this car.

Fancy a look at it in the metal? The concept will make its public debut at the Frankfurt Motor Show on 12 September.

Comments

SAREEE (rally bro)

Look very pretty. Love the front of newer kias

09/07/2017 - 16:06 |
3 | 0
Anonymous

Where I’ve seen this…
Oh wait :

09/07/2017 - 16:08 |
63 | 3
Olivier (CT's grammar commie)

In reply to by Anonymous (not verified)

“TOP 10 ANIME PLOT TWISTS”

09/07/2017 - 16:21 |
15 | 6
Olivier (CT's grammar commie)

Anyone over 5’10”: TRIGGERED

09/07/2017 - 16:10 |
4 | 3
German Perfectionist

They probably just forgot the apostrophe in the press release ^^ How to lose your job at Kia

09/07/2017 - 16:11 |
9 | 2
Anonymous

Looks like they PROCEEDED in a new direction

09/07/2017 - 16:13 |
2 | 0
Olivier (CT's grammar commie)

In reply to by Anonymous (not verified)

09/07/2017 - 16:16 |
4 | 0
Olivier (CT's grammar commie)

In reply to by Anonymous (not verified)

*they

09/07/2017 - 16:16 |
1 | 0
SAVAGE DOGG (Ping-Pong Gang) (Corvette Squad)

“And now we say goodbye to our Cee-apostrophe-d”
Ah classic Top Gear

09/07/2017 - 16:14 |
14 | 3
Anonymous

Well, guess it’ll also look like this when it hits production

09/07/2017 - 16:21 |
29 | 3
Anonymous

In reply to by Anonymous (not verified)

It will probably look more like a low budget Aston Martin Zagato

Like very low budget

09/07/2017 - 16:24 |
8 | 0
Rekord 86

In reply to by Anonymous (not verified)

If it would look like this it would be awesome

09/07/2017 - 20:11 |
1 | 0
Ian MacDonald

I guess the proceeds of the cee’d would pay for the production Proceed.

09/07/2017 - 18:31 |
5 | 1
Rekord 86

Am I right that cars are becoming wider at the wheels and thinner everywhere else?

09/07/2017 - 20:12 |
0 | 0
KodoMazda人馬一体

[DELETED]

09/07/2017 - 20:33 |
0 | 0

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