The early life of the Tesla Model 3 has been somewhat turbulent. Bottlenecks severely hampered output of the BMW 3-series-sized EV, leading CEO Elon Musk to brand it as being in “production hell.”
The manufacture of the car is finally starting to get on track, with production ramping up nicely, thanks partly to Tesla’s eyebrow-raising additional production line housed in a giant tent. The only trouble is, it seems the Californian company is struggling to keep up when it comes to deliveries.
Responding on Twitter to a complaint from a customer who said her Model 3 delivery date was pushed back from 8th September multiple times before being delayed “indefinitely,” Musk apologised and stated that Tesla has “gone from production hell to delivery logistics hell.” Last week he had warned via a Tweet that customers may experience “longer response times” because of a “large increase in vehicle delivery volumes.”
Not ideal given he Model 3’s already shaky start, but fixing this latest setback should be easier, and not involve any odd tent-based solutions. Musk has assured that delivery issues “should be solved shortly.”
Once delivery problems have been tackled, the next challenge for Tesla will be starting to at last deliver the entry-level, $35,000 Model 3. At present, Tesla has been focusing on higher-priced versions to maximise profitability, and the average price for each example delivered has been slowly creeping up.
UK deliveries aren’t expected to be commencing until 2019 at the earliest.