Robert De Niro Is Helping Kia Promote The E-Niro

The legendary actor will front a new Europe-wide advertising campaign for Kia's new electric crossover

We’d love to have been in the boardroom when this idea was first brought up. In a what you do there, I see it advertising deal of epic proportions, Kia has managed to snare two-time Academy Award-winner Robert De Niro to promote the…E-Niro.

Is it genius? Is it a little cringey? We’ll let you thrash that one out in the comments, but we’re leaning towards the former.

As part of the deal, the star of Taxi Driver, The Godfather Part II and - of course - petrolhead-favourite Ronin will appear in E-Niro adverts on TV, print and the Internet.

Remote video URL

“Kia’s partnership with De Niro will draw on the actor’s inimitable character and sense of humour to draw attention to the e-Niro’s numerous benefits,” said Artur Martins, Kia Europe’s vice president of marketing.

The E-Niro has a range of up to 301 miles and is expected to have a sub-£30k starting price
The E-Niro has a range of up to 301 miles and is expected to have a sub-…

As for the car, it’s available with either a 39.2kWh or 64kWh battery pack. Opt for the latter, and you’ll have a range of 301 miles - more than a Jaguar I-Pace. It’s not as quick as the much posher and more expensive Jaguar (or the more recently revealed Mercedes EQC and Audi E-tron, for that matter), but it’s not slow either: the E-Niro with the larger battery will do 0-62mph in 7.8 seconds. Prices are expected to start under £30,000, with sales commencing at the end of the year.

Comments

Niko Ala-Rämi 🇫🇮

Oh, I’m 10 seconds early

10/03/2018 - 14:41 |
0 | 0
☆★THEBOOSTEDBRIT★☆

I wonder what this guy promotes because of his name…

10/03/2018 - 14:48 |
64 | 1
Ali Mahfooz

That’s a nice poetic headliner there.

Robert De Niro
Is helping KIA promote E-Niro

10/03/2018 - 14:53 |
16 | 1
Anonymous

I remember the good ol’ days back when jay z sponsorized the supra …

10/03/2018 - 15:03 |
11 | 0
Carmadnab

In reply to by Anonymous (not verified)

Did he actually!?

10/04/2018 - 20:15 |
0 | 0
HAYABUSA

No news on Musk ?

10/03/2018 - 15:35 |
5 | 5
Tomislav Celić

In reply to by HAYABUSA

Why is this downvoted?

10/03/2018 - 17:36 |
0 | 0
Anonymous

With this and Hyundai’s Kuna electric both achieving 300 miles range, my question is where are the similarly capable hatchbacks?

10/03/2018 - 16:47 |
4 | 0
CannedRex24

De Niro in De Niro

I like it

10/03/2018 - 16:52 |
5 | 1

De Niro in d’ e-Niro

10/04/2018 - 09:47 |
2 | 1
( ° ʖ °) dead

Robert E niro

10/03/2018 - 18:03 |
2 | 0
nobody 1

In spain Rafa nadal promotes Kia’s crossovers.
In the advertising says that he will never change his Kia and his hometown in mallorca. Actually lives in Miami and drives a DB9.

10/03/2018 - 19:21 |
3 | 0
Klush

I sat in a Niro hybrid once.

It was awful.

10/03/2018 - 19:29 |
2 | 0

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