The highly-anticipated Ineos Grenadier will finally go on sale in the UK on May 18, and pricing starts at a not-so-affordable cost of £49,000, rising to £59,000 in top-spec models.
For many 4x4 fans, the Grenadier will pick up where the old Land Rover Defender left off. It’s intended to fill “a gap in the market for a stripped back, utilitarian, hard-working 4x4 engineered for modern-day compliance and reliability”.
Sure enough, the Grenadier looks awfully similar to the car it intends to succeed, while being a world away from the fancy vehicle that now bears the Defender name. However, the Ineos Grenadier’s eye-watering starting price of £49,000 puts it within the same price bracket as the updated Knightsbridge-ready Defender.
The five-seat passenger version of the Ineos Grenadier starts at £52,000. Two special edition Belstaff variants sit at the top of the Grenadier range, priced at £59,000, and feature additional equipment such as front park assist, a reversing camera, electrically adjustable heated mirrors, and a raised air intake and an auxiliary battery.
The new Grenadier’s high price tag could potentially deter a host of potential buyers. For comparison, a Land Rover Defender 90 Commercial vehicle costs around £44,000, while the Defender 110 will set buyers back by around £52,000. Those looking for a hard-working, competent vehicle, such as farmers and those in the commercial sector, could alternatively buy a pickup truck such as a Ford Ranger or Toyota Hilux with starting prices from around £20,000 less than the price of a new Grenadier.
The Ineos Grenadier will be available to order across 24 existing Audi, BMW, Ferrari and Ford dealerships in the UK, with more retailers promised in the future. The Grenadier will be available from around 160 locations worldwide, and first deliveries of the Ineos Grenadier are expected in the final quarter of 2022.
Bosch is working with Ineos to provide aftersales support, such as servicing and repairs, for the Grenadier. Owners of the heavy-duty machine will have access to over 10,000 Bosch outlets in 150 countries for vehicle maintenance services, including 14 service facilities in the UK.
Although company founder and Ineos Group CEO Jim Ratcliffe previously said the Grenadier would be built in the UK, it’ll instead be put together in Daimler’s ‘Smartville’ plant in Hambach, France. Ineos has acquired the facility to produce the Grenadier alongside the Smart EQ ForTwo, the manufacture of which will continue under a new contract with Mercedes.
So, what do you think of the Ineos Grenadier’s pricing? Is £40,000 too much for a ‘workhorse’ vehicle, or is this a fair price given the current state of the car market? Let us know your thoughts.