Here’s What Worries Me About The Lamborghini Aventador S

Lamborghini has a clear brand identity, but the Aventador S seems to pose a few questions as to whether that's about to change
Here’s What Worries Me About The Lamborghini Aventador S

Before you start cracking jokes, no, it isn’t the moderately ridiculous speed of the new Lamborghini that worries me. I’ve driven the non-S car a couple of times in anger, and it’s every bit as mighty as you’d hope. News of a faster, better, even more exciting one certainly caught my attention.

I love this brand. It’s like a no-strings relationship; you know what you’re in for and there’s nothing to muddy the waters. Power, speed and some of the most outrageously stunning styling anywhere in cardom.

Here’s What Worries Me About The Lamborghini Aventador S

Travel back through the company’s 53 years to the brutal Murcielago, the multi-talented Gallardo, the Diablo and Countach and you see the same things. There’s nothing more complicated than the magnificent V12s and V10s hugging the backs of the cabin’s two seats. Sometimes there’s four-wheel drive, sometimes not, but one thing Lamborghini has always steered clear of is making its cars over-technical.

They are simpler, on paper at least, because they don’t need to waste their breath on active aerodynamics, lap time-chasing gearbox tunes or everyday usability. These things already belong to the likes of Porsche and Ferrari, and we like it that way because it separates the brand images.

Want to drive your supercar every day and be comfortable? Get a Porsche or McLaren. Want Italian passion? It’s a Ferrari. And for the supercar with the most raw desirability? That’s Lamborghini. They are poster cars; the cars you drooled over as a kid and that gave you the biggest ‘wow’ when you first saw one. Cars whose remit is to batter the road into submission with rude power.

Here’s What Worries Me About The Lamborghini Aventador S

But a fly has just landed in my metaphorical soup. Reading about the new technology in the Aventador S, some of it just felt wrong. Magneto-rheological suspension has already debuted on the Aventador SV, so that’s already out there, but four-wheel steering? Hmmm. That’s not very Lamborghini. That’s very… Porsche.

Volkswagen owns Audi, and Audi owns Lamborghini. We’re never quite sure whether Volkswagen also owns Porsche or it’s the other way around – with tongue firmly in cheek it seems to depend who’s on the board of directors at the time. But ultimately the result is the same: parts sharing.

Those of you who are more familiar with the Volkswagen Group will know that both the fancy magneto-rheological suspension and the four-wheel steering already exist. At Porsche and Audi. It seems parts are being shared, but this techy way of making cars faster is owned, morally and historically at least, by the Germans. Likewise, adding downforce and an adjustable rear wing is, well, a bit Ferrari-ish.

Here’s What Worries Me About The Lamborghini Aventador S

The Stuttgart, Ingolstadt and Maranello brands will add active this and adjustable that all day long if it shaves a tenth off their lap times or adds extra refinement, but that’s not what Lamborghini is about. I love Lamborghini for what it is; for how it has always done things differently, and the Aventador S takes a step towards the ethos of brands it was actually founded to frustrate.

Hopefully this is just a one-off, or at most a sign that the company will make more technological S-badged versions of its future cars. I can’t be the only one hoping Lamborghini sticks to its own path, doing its own things and sticking two fingers up to the establishment for another 53 years.

Comments

Chewbacca_buddy (McLaren squad)(VW GTI Clubsport)(McLaren 60

Didn’t know the Diablo, the Murcielago, and the Gallardo are all ready 53 years old

12/24/2016 - 12:19 |
85 | 32

Try reading it again,maybe you will understand it this time…

12/24/2016 - 13:14 |
27 | 15

I hope that this comment has 53 likes forever

12/25/2016 - 04:14 |
6 | 0

Disliked to keep it at 53 :)

12/25/2016 - 06:44 |
10 | 1

Downvoted to keep it at 53 :D

12/25/2016 - 15:27 |
4 | 0
Anonymous

May Be The Lambo Aventador S Is The Liberator From GTA 5

12/24/2016 - 12:24 |
1 | 5
Anonymous

In reply to by Anonymous (not verified)

As It Has Four Wheel Steering

12/24/2016 - 12:25 |
0 | 4
Anton 3

I remember a very special version of the Gallardo. A tribute to the chief test driver for decades, Valentino Balboni. Maybe he chose the smaller, more nimble platform, I don’t really know. But what I do know is that he wanted it do be rear wheel drive - done. He also wanted a manual transmission - check. Another thing he asked for was to ditch all electronical aids - “No way!” they said.
A driver, who remembers pretty damn good how driving a Lamborghini felt in the past. But (un)luckily there are some guys in suits who dictate how something has to be. You can choose by yourself if it’s a good thing or not.
Nevertheless, I still love Lamborghini and they have to make money somehow. And crashing cars are not boosting up your sales. If I could make a wish for this brand, than, that a guy like Valentino should take the wheel (pun detected).

12/24/2016 - 12:46 |
32 | 0
Ante sina ante

This is the post that i’ve been waiting for. Been too tired with the youtube-linked posts yada yada yada. This one is enlightening and refreshing! Thanks Matt!

12/24/2016 - 12:47 |
9 | 1
Ian.L

Id kill myself if an Aventador S pulled up next to me with me in a ‘normal’ Aventador at the lights.

12/24/2016 - 13:11 |
7 | 1
DL🏁

In reply to by Ian.L

Aventador S features:
-Four-wheel steer
-Clever suspension
-Active Aero
-Ability to give the owner a smug face when next to a ‘normal’ Aventador

12/24/2016 - 17:48 |
8 | 0
Anonymous

What a load of codswallop…

12/24/2016 - 13:11 |
1 | 0
Anonymous

I don’t really care man.

12/24/2016 - 13:15 |
1 | 0
Dotzent

Lmao yes, let’s make cars with 1960s technology because they “don’t make cars nowadays like they used to”. Enzo Ferrari used to say that you need aerodynamics when you can’t build good engines. And now what? Most impressive work in Maranello’s company portfolio is active aero. Time’s change and you can’t just stick to what you’re familiar with and say anything different is wrong. Merry Christmas by the way :D

12/24/2016 - 13:25 |
26 | 0
Anonymous

Looks kinda awful, to be honest. I’d rather have the Aventador SV than this.

12/24/2016 - 13:34 |
0 | 2

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