Matt Robinson profile picture Matt Robinson 3 years ago 38
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Fuji Heavy Industries Will Soon Be No More: Get Ready For 'Subaru Corporation'

The parent company of Subaru has announced it'll change its name to 'Subaru Corporation' next year

Remind me later
Subaru - Fuji Heavy Industries Will Soon Be No More: Get Ready For 'Subaru Corporation' - News

If you know a thing or two about Subaru, you’ll probably be aware the Japanese car maker is part of a massive conglomerate called Fuji Heavy Industries. But, all that’s set to change, with the multinational announcing that it’ll change its name to ‘Subaru Corporation’.

The move comes 13 years after the company changed its logo to Subaru’s iconic six-star emblem, but this further step to “enhance the Subaru brand and achieve even greater growth for Subaru as a distinctive global brand,” isn’t definite just yet - it’ll need shareholder approval first. Assuming that does happen at the next general shareholder meeting on 28 June 2016, a tentative date of 1 April 2017 is given for the name change.

This means it’ll coincide with the 100th anniversary of the founding of Nakajima Aircraft, the company that evolved into Fuji Heavy Industries, a name adopted in 1953. The Subaru brand followed in 1958 when the conglomerate entered the car making business, getting its name and logo from the Pleiades star cluster to symbolise the six companies that merged to create FHI.