Ford And Dodge Are Secret Best Friends, And Here’s Why

On the face of it Ford and Dodge are enemies; two sharks competing to survive in a shrinking sea, but in truth they'd be lost without each other
Ford And Dodge Are Secret Best Friends, And Here’s Why

We don’t call competing car makers ‘rivals’ for nothing. They are ultimately trying to persuade the same buyers to part with the same cash, so you’d imagine things could get a bit tetchy. The likes of Ford and Dodge are surely not buddies.

Well, I don’t think it’s that clear-cut. In fact I’d say that Ford and Dodge are the best things that ever happened to each other. Let me explain my thinking with some examples. Take the Ram and the F-150 pickups. The Ram name pops up in Dodge history all the way back to 1932, but the real golden era for the name grew through the 1990s and 2000s. It became a class-leading, award-winning truck.

Ford And Dodge Are Secret Best Friends, And Here’s Why

Even this side of the Atlantic the Ram name was known. Eight-year-old me knew it as the daddy of all trucks; incomprehensibly massive and powerful, capable of carrying skyscrapers on its back. Since then I’ve learned a few things about basic physics, but I still have a soft spot for the Ram.

What did Ford do in the face of the Ram’s challenge? It raised its game. Sure, it took a little while for the F-150 to get back to class best standard but it got there, and has now been one of the best-selling cars in North America for years. Would it have got there without Dodge, and without the challenge set by the Ram? Would the F-150 be as good as it is? Nope.

Ford And Dodge Are Secret Best Friends, And Here’s Why

Now take the Mustang and the Challenger; the two-door beasts of legend that have faced off down the decades. These are proper cars, what used to be called ‘real men’s cars’ before we realised that such phrases were a bit stupid.

The Mustang has enjoyed huge dominance since day one, both in sales and reputation. It was released first, caught the people’s imaginations and it was quickly the default American choice. The Challenger challenged, but, by all the numbers, it failed. What did Dodge do in the face of total despair? It persevered. Ford had set it a target; something that let Dodge know it hadn’t done well enough, and that gave it something to aim at.

Ford And Dodge Are Secret Best Friends, And Here’s Why

Down the decades the Challenger fought the Mustang. It turned into a case of a charismatic and disarming bad guy hunting down the all-American hero from Ford. And, as we all know, it’s now winning. The Challenger SRT Demon is an 840bhp drag strip weapon, about as subtle as a racist grandma and with enough power to alter the speed of the earth’s rotation.

It must have hit Ford like a hoof to the trouser plums. You can just picture Ford executives calling an urgent meeting, sitting at the boardroom table long into the night with crumpled suits and sweaty palms, ties undone and ‘no smoking’ rules thrown out of the window. How to fight back? How to even get near that damned Challenger?

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At the time of writing Ford still hasn’t done it. It’s getting there, with a mighty 700bhp+ supercharged GT500 on the way. That’s enough to rival the Challenger SRT Hellcat, and we can’t wait to see it made real.

The mission for both of these iconic American brands is always ongoing. Sometimes Ford has the advantage, sometimes Dodge, but these two brilliant car-makers have yet again pushed each other to do truly great things that they never would have done alone.

They work in opposition, but also together toward common goals, advancing every market sector they compete in. They make the buyer’s world better. For that, I make Ford and Dodge more than close friends: I’d almost call them brothers.

Comments

Anonymous

inb4 MUH CHEVY!!!!111!!!

01/21/2018 - 08:49 |
6 | 0
Jianyu Sun

Nah. This is the real brotherhood

01/21/2018 - 08:51 |
220 | 26

I would agree that the Ford vs. Chevy rivalry is a lot more important. Dodge is important in there as well, but throughout their history they have played third fiddle. The mustang GT350 came because the Z28 was such an incredible driver’s car. The current generation of challenger is a lot bigger and heavier than the mustang and Camaro and as a result it really serves a slightly different audience. On the truck front I think Dodge does compete a lot more (my dad’s last 2 trucks have been Rams) but even then I think the sales numbers for the F150 and the Silverado/Sierra have a lot more of the market share

01/21/2018 - 12:30 |
70 | 2

[DELETED]

01/21/2018 - 13:39 |
0 | 0

[DELETED]

01/21/2018 - 13:40 |
0 | 0

😭😭😭 Thats Deep sniffs

01/21/2018 - 13:50 |
2 | 0

Or built Ford tough… With Chevy parts

01/21/2018 - 13:57 |
2 | 2
TheMindGarage

See, this is what happens when you have lots of different manufacturers competing. They all start rivalling each other and produce amazing machines. So when one big-headed manufacturer claims that they’ll be the only cars in the future, thats (hopefully) never going to happen because they’ll just stagnate without that urge to stay top of the pile.

01/21/2018 - 08:58 |
44 | 0

I like this competition to, it’s friendly and prevents one automaker from holding a complete monopoly on the entire industry!

01/21/2018 - 17:51 |
2 | 0
Anonymous

So is this why me and Risablesk3595 are friends? :3

01/21/2018 - 09:37 |
8 | 0
Anonymous

In reply to by Anonymous (not verified)

:3

01/21/2018 - 10:34 |
6 | 0
CS55

Well, GENERAL MOTORS???

01/21/2018 - 09:53 |
12 | 0
Anonymous

In reply to by CS55

That’s because GM hardly innovates anything these days, and when they do, they usually fail. They seems to be always expecting some other brand to came up with a good idea, and then they ‘copy’ it.

Chrysler on the other hand, has a history of being less fearful, almost irresponsible, and Ford is in the middle, they usually don’t try new ideas too hard as Chrysler, but at least they try from time to time.

01/21/2018 - 10:42 |
22 | 6
redflamexfire(R32 squad)

Is it the same with the Multipla and walking?

01/21/2018 - 10:39 |
16 | 2

No, because the latter is clearly and unarguably the better option.

01/21/2018 - 18:15 |
8 | 2
Blade noir

Does Ford have an SUV similar to the Jeep Cherokee SRT? Do they or will they?

01/21/2018 - 11:12 |
2 | 0

well, i’m sure that there is the Edge ST

01/21/2018 - 13:54 |
2 | 0
Wogmidget

Hmm . . . as much as I like this theory, I can poke a few holes in it.
Why did Ford discontinue the GT at the same time as Dodge introduced a 600bhp Viper?
Post-fuel crisis, why did it take Chrysler until 1986 to come up with an even vaguely credible competitor to the 5-litre Mustang?

01/21/2018 - 11:25 |
6 | 0
Anonymous

I knew this wasn’t the first time i’d seen something like this

01/21/2018 - 11:38 |
52 | 0
Wogmidget

In reply to by Anonymous (not verified)

Right idea, wrong trilogy

01/21/2018 - 12:24 |
6 | 12
Anonymous

Top 10 Anime Plot Twists

01/21/2018 - 11:57 |
8 | 0

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