Case StudyPirelli: Porsche Werks Reunion


Overview

In a long-term commitment, and Pirelli’s first year as title sponsor of the event known as PCA Werks Reunion Amelia Island presented by Pirelli Tires, Car Throttle was called in to provide comprehensive, cross-platform digital coverage of the prestigious new event.



Approach

The creative partnership saw Car Throttle create popular social-first formats including Facebook videos, in-moment Snapchat coverage and Instagram Stories takeovers.

All content was licenced for Pirelli to post to their own social channels, whilst cross-promotion and channel takeovers on Car Throttle helped to raise awareness and engagement.


"There were lots of exciting stories to tell for the car enthusiast and Car Throttle successfully showcased this, considerably boosting our coverage, social reach and audience engagement"



Results


**Measured for 1 week from recorded pre-campaign Pirelli USA likes/followers
**Measured for 1 week from recorded pre-campaign Pirelli USA likes/followers