Case StudyNissan: April Fool's Drift Van


On April Fool’s Day 2016, we teamed up with Nissan USA and Donut Media to prank professional drifter Chris Forsberg. We decided to swap out his usual 1,000bhp Nissan 370z with a NV Cargo van. Except, this was no ordinary van…



Our Approach

Like most Car Throttle campaigns, we decided to use our powerful cross-platform presence in both the build-up and launch phases of the Nissan Drift Van video. We released teaser GIFs, images and generated community discussion on the CT platform to grow anticipation for the hero release. Then, on April 1st, we distributed the creative on YouTube and Facebook, where we also partnered with strategic influencers to share our video on their own pages.


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Results



We also generated international press coverage; appearing in Car and Driver, AutoWeek and Road & Track.