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Ford is always experimenting, innovating and reinventing to unlock new ways of moving forwards. They call it Unlearn, and it’s a philosophy for progression. It is not about forgetting the past; it’s about re-imagining possibilities to make progress.
In order to get this message across to car enthusiasts, Ford partnered with Car Throttle
Car Throttle created a custom video that combined coverage of the new Ford Ranger with elements of their #Unlearn campaign. CT then used its entire portfolio of user touch points in order to promote the partnership:
"It’s been great to work with CT on Ford’s exciting brand campaign; ‘Unlearn’. The Ford ‘Unlearn’ campaign is about challenging preconceptions of our brand, and as part of this we’ve been targeting new audiences. The vast numbers that CT reach through their communities offers a lot of communication potential for brands, like Ford, that are looking to engage with an influential generation." - Charlotte Ward, Corporate Affairs, Ford