Case StudyBOTB: Living With An E36 M3


Overview

Car Throttle’s YouTube series have proven to be hugely popular amongst our audience. BOTB recognised this as an opportunity for TV style sponsorship that would increase brand awareness and recognition, improve brand reception, and lead to direct sign ups from a new customer base.

They therefore chose to be the headline sponsor of our new 10 part lifestyle series, titled "Living With An E36 M3" covering Alex’s personal experiences of running “Colin”, his E36 M3. The aim of the series is to educate and entertain users, by covering exactly what it’s like to own and run a highly sought after performance car.




Our approach

Our aim was always to provide the best brand coverage, whilst still maintaining the originality and authenticity of CT content. We achieved this by a calculated mix of branding opportunities, well placed CTAs as well as product placement at relevant points throughout the series.

Each episode then benefited from our standard social distribution plan across our platforms.

This long-term partnership with CT gave our sponsor:
Multi-channel touchpoints with the CT users across our entire platform
Potential for millions of views leading to increased brand awareness
Alignment closely with Car Throttle - leading to increased recognition and brand recall
Multiple opportunities for direct response


Results

Per Episode (10 episodes total):

  • Over 600,000 people reached
  • 250,000 views on YouTube
  • 20,000 engagements