About Car Throttle The internet's largest community for car enthusiasts

Car Throttle was started in 2009 after founder Adnan Ebrahim realised there was no online platform for people like him: young, millennial car enthusiasts. Dubbed ‘Buzzfeed for cars’, the site quickly evolved into a vibrant community serving millions of users - called CTzens - who follow the brand on its apps and major social media platforms.

Car Throttle creates and distributes engaging car content and works closely with advertisers looking to reach a valuable audience. Our investors include the minds behind AOL, Facebook, Skype and MailOnline.

Car Throttle by the numbers

  • 200 million car enthusiasts reached every month
  • 5 million Facebook fans across our network
  • 1.5 million subscribers on YouTube
  • 74% of our traffic is social
  • 70% of our users are mobile
  • 15 employees in London and New York

Find out more about our audience and advertising opportunities →
About the Car Throttle platform and apps →

“Car Throttle serves the needs of a fanatical population - auto fans.”Pando Daily

“prophetic of the future of many more media companies in the digital age”Business Insider

“The largest auto social media site”Evening Standard

Meet the team

Adnan Ebrahim Founder & CEO

I founded Car Throttle from my University bedroom in 2009, frustrated with the lack of places for millennial car enthusiasts to hang out online. CT is now the largest cross-platform auto publisher and I now spend my time hiring, implementing strategy, promoting synergies, talking to our awesome investors and driving 'Bronzilla', my R35 GT-R.

Alex Kersten Head of Video

I’m the guy you see in the YouTube films, comedy sketches and live videos. I own a Mk1 MX-5 called Phil and an E36 M3 lemon called Colin, and when I can’t think of anything funny to say, I’ll inappropriately touch a car’s exhaust. I’ve been told I’m less of a douchebag in real life than I appear on camera.

Ethan Smale Head of Production

Some call me the creative wizard behind Car Throttle’s million-subscriber strong YouTube channel. I own a purple and gold chrome-wrapped Suzuki Wagon R, for some reason.

Gabor Szedlak COO

I helped Car Throttle grow from a small Facebook page to the world’s largest cross-platform auto publisher. My job is to make sure we reach every petrolhead around the world with engaging content and great discussions.

Matt Robinson Editor

I head up all of the editorial content you see on Car Throttle. I’m approachable and polite, if fuelled with enough coffee.

James Dryden Senior Developer

I’m the engineer working in the Product Team, so I spend my time building new features, drinking coffee & waiting for tests to complete. Outside of the office I spend most of my time waiting for the new season of Rick & Morty. Don’t even trip, dawg.

Jake Orr Head of Social Media

I’m Jake, Head of Social Media for CT. I’m a big fan of old school muscle, and I’ll turn wrenches on whatever I can get my hands on! Straight outta ‘Murica 🇺🇸.

Jessica McFadyen Head of Sales (UK)

I head up UK commercial partnerships here at CT. It’s my job to come up with new and interesting ways for brands to use our platforms to communicate with CTzens about their products and services. Otherwise you'll probably see me on the site doing things like getting over excited about F1 or rolling around inside tyres.

Samantha Rady Head of Sales (US)

I head up the US Sales Strategy, with the role of introducing Car Throttle to US partners. I’m a creative thinker and love developing new ideas, programs and partnerships. On weekends you will find me driving my Renegade Trailhawk on winding country roads and biking through mountain trails.

William Chandler Social Media Executive

I'm a Social Media Exec here at Car Throttle. I love most things with a turbocharger and outside of work I spend a lot of my time fixing things on my car that didn’t really need fixing in the first place.

Edwin Klinkenberg Social Media Executive

I’m one of the Social Media Execs at Car Throttle. I love buying rubbish cars that I don’t really fit in, making memes, and generally destroying anything I come near.

George Peck Assistant Producer

I’m the Assistant Producer here at Car Throttle. When I'm not out on film shoots, I'm off mountain biking in Derbyshire and eating meal deals. Lots of meal deals.

Ellie Carter Office Manager

I’d heard from Ethan about this amazing office he works at full of car enthusiasts and nerf guns. I’ve since joined the team at CT and spend my days doing a bit of finance, a sprinkling of HR and a dash of nerf pellet dodging!

Leigh Gray E-Commerce Executive

I'm responsible for all the cool merchandise you can find in the Car Throttle store. In my free time I work on my tuned MX-5 and cut hair at the local beauty salon.

In the Media