VIDEO: Aston Martin Cygnet “Viral” Video

Sat, Jan 9, 2010

The latest trend in online automotive advertising is to create “viral” videos, that aren’t really viral at all. Still, they make for some entertaining watches sometimes. Aston Martin’s newest is for the Cygnet, showing two “free runners” dodging various obstacles to reach a Cygnet.

For a few different reasons, we’re not sure the point of the video -- the Cygnet isn’t even going to be available to the public, so what is the point of drumming up interest? This somehow doesn’t seem aimed at the traditional Aston Martin audience.

Also, if you want to appeal to non-Aston Martin buyers, I think normal Astons will do just fine. It also seems to project the message of running past real Aston Martins to reach a -- Cygnet? Hmm, doesn’t seem quite right -- check out the video below and leave your thoughts.

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This post was written by:

Tony - who has written 941 posts on Car Throttle.

Tony is an automotive journalist who lives in the the "Golden State" of California. Through the years he has experienced many different varieties of cars old and new, through his interest and attendance to various automobile museums and car shows around the country.

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AM, Aston, Aston Martin, Aston Martin Cygnet, Aston Martin minicar, Aston minicar

1 Comments For This Post

Brian Driggs Says:
January 9th, 2010 at 10:21 pm

Um, yeah. Running PAST an Aston Martin in order to get to the Cygnet? That is not okay. How about some parkour through a multi-level garage full of Cygnets to get to the new Volante drop top? I could SEE that happening…