Car Throttle

In the marketplace, Acura has traditionally positioned itself below competitors like BMW and Mercedes-Benz, but is working to reach higher with new models. The ZDX is one of the vehicles the brand is reaching higher with. The ZDX hit the market in late 2009 as Acura's take on a crossover with coupe-like qualities, similar in approach to BMW's X6. With the ZDX, Acura dared to be different. Did the gamble pay off? To find out, we spent a week with the ZDX. We wouldn't say Acura's biggest problem recently has been daring to be different though - Honda's luxury division certainly has set itself apart from the pack with the styling language of its latest vehicles. That differentiation has achieved questionable sales results. The ZDX defies expectations and

The on sale date for the Acura ZDX crossover (find and put exact) is drawing near, and Acura has decided to unveil the production vehicle to us all. Since it's the initial announcement, it's without the full gamut of press shots, pricing information and the like. Acura will want to drag out that stuff until a bit closer to the launch. It's all about press coverage! When the ZDX Concept debuted, it was viewed to be very close to the production version inside and out. It was one of those thinly guised "concepts" that really aren't concepts at all. In addition, we had more than that to go on - spy photos have caught the car and shown it to be extremely similar to the concept that

Acura first showed it's ZDX Concept at the New York International Auto Show only about 2 months ago. I've always seen the vehicle as a step forward for the brand in styling and design. Much better then the recent designs we've seen coming out from the company. However, while Acura made it clear that it was just a thinly-veiled production preview, I commented that things could get ugly pretty fast in the transition between concept and production. From the spy shots at least, it seems like they are hewing as close as possible to the concept and that's a good thing. You can't see much in the way of details but it's looking pretty close to the concept. The ZDX is part of a new strategy for increasing Acura's volume. Acura hasn't been