Currently, the Volkswagen Phaeton is regarded as one of the examples of how not to be a volume manufacturer and go upscale. This is despite the car’s design and engineering excellence, of which have provided the lasting basis for even Bentley, with the Continental GT and Flying Spur. It is also a testament that years [...]
Continue reading...Sunday, June 20, 2010
Volkswagen Phaeton – the name has been referred to as the epitomy of brand overreach, and failure in the marketplace. It most likely will go down history that way, unless VW can somehow make a success out of it in the future. Going upmarket can be done, if gone about the right way – brands [...]
Continue reading...Thursday, June 10, 2010
The Volkswagen Phaeton was introduced at the Beijing Auto Show in April. Along with it, VW released the usual standard-issue studio press release photography – that is to say, not very good. Now, they have done a full drop of a photoshoot for the car in Beijing. There was some speculation that the 2011 VW [...]
Continue reading...Friday, April 23, 2010
When the updated Volkswagen Phaeton was released at the Beijing Auto Show, there were some reports that the car was coming to the United States. Given the previous model’s lack of success in our market, it was an interesting possibility. To find out for sure, we reached out to Steve Keyes, the Director for Press and [...]
Continue reading...Thursday, April 22, 2010
The luxury introductions are coming fast at the Beijing Auto Show – so far Citroen has debuted the Metropolis Concept, Audi has introduced the A8 L, Mercedes the Shooting Break Concept and BMW is planning to introduce the 5-Series extended version. Volkswagen and its brands are on a roll globally, and company is seeing the [...]
Continue reading...Tuesday, April 20, 2010
So Volkswagen finally announces pricing for its Amarok 4 door pick up. Bottom line: €26,203, or $35,260 U.S. And it was widely speculated whether VW was going to bring this truck to the U.S. or not. Guess the answer to that is a resounding not. That is a lot of money for a newcomer to [...]
Continue reading...Wednesday, April 14, 2010
Look out Rolls-Royce – while the Arnage wasn’t quite at the same level as the Phantom, Bentley has set its sights higher with the new Mulsanne. After being under the same ownership (and being nearly the same vehicles) for years, the two have started competing again under BMW’s ownership of Rolls-Royce and VW’s ownership of [...]
Continue reading...Tuesday, April 13, 2010
How long, O Lord, how long? You’re not going to see me pining away for a minivan, of any stripe or configuration, but I’ve never been one to doubt their efficacy. To me, minivans, although almost totally lacking in soul, panache and a few other things that are nice to have in a road vehicle, [...]
Continue reading...Friday, April 9, 2010
As far as luxury brands go, Audi has been on a roll with its new products and therefore, sales figures. However, many didn’t take it completely seriously when they stated their goal to become the largest luxury brand by 2015. However, they are hitting milestones along the way to that – and priming new volume [...]
Continue reading...Wednesday, March 31, 2010
Hands down, one of my favorite motorsports events has got to be the Texas Mile. In short, it’s a balls-to-the-wall test of acceleration and top speed. You’ve got a full damn mile to accelerate as hard as you can, and when you’re done they give you a slip telling you how fast you crossed the [...]
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Thursday, August 19, 2010
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