Car Throttle

As you might know, Hyundai and Kia are under the two brands under the same roof. Hyundai has pursued a relentless march upmarket, positioning itself as an all-encompassing brand spanning many segments. Where does that leave Kia? Some have said that Kia is being refashioned into a similar way, introducing more luxurious but bolder vehicles with a sportier twist. I think that's a good plan.  There needs to be successful differentiation between the two. Otherwise, they will begin to encroach on each other's territory. Yes, that's a Kia! The VG looks classy and quite a bit more aggressive than anything we've seen from Hyundai. There is a bold, Audi-like LED headlight graphic and an unique grille. The way it dips in the middle like that is interesting.

Remember that? That's the Azera. It was hailed as a big step forward for the brand when introduced. Then they had to come along and outdo it with the Genesis. Hyundai and Kia have been on a roll lately! They're the only volume automaker other then Subaru to see sales increases in a falling market. A large part is due to the Assurance Program, but also to customer's recognition of the impressive new vehicles they've been putting out.  Let's get to the news here though. That's the Kia "VG" Concept, codenamed KND-5. It's based on the Hyundai Azera, and in my opinion is a big improvement on the car. While nice, the Azera is clearly a generation behind in the company's styling evolution. The Kia VG Concept illustrates this very well. It's very