Car Throttle

Here at CarThrottle, we love teaser videos. Especially the ones that show a lot of the car in action, and this new one from Volvo definitely does that. Particularly of interest to a lot of people is the interior of the new S60, which hasn't been debuted yet. That's where this video is really defined as a teaser - it shows only a bit of the interior that gives a few key details. The S60 has been expected for a long time, but ongoing wrangling over who the new owner of Volvo would be pushed the car's launch back a bit. It is now expected to make a debut at the Geneva Auto Show next month. http://www.youtube.com/watch?v=VM6GCDOWEC0

With repeated reports about an impending Volvo sale for years, the brand has been on an uncertain path. Sales haven't been huge for most of the past few years due to an aging lineup and the S80 failing to take off in a big way. The past few months have seen sales increased posted. Volvo seems to be finally getting its mojo back with new products like the XC60 Crossover and S60 sedan. Success right before sale seems to be a pattern with Ford's recent sale of both Jaguar and Aston Martin as well, but I digress. The introduction of R-Design appearance packages for the C30, XC60, and potentially the S80 has highlighted the lack of true R performance variants in the

Volvo's new S60 has been in the works for a while, ever since the concept was introduced to preview the production car. It was spied undisguised not too long ago and more recently, a video demonstrating the car's Pedestrian Avoidance system was released. Volvo has released the first official pictures of the car now. Does it live up to the promise of the concept? Yes! Obviously there has been significant changes - like for instance, the suicide doors on the concept have been replaced with a standard layout. The basic coupe-like profile still remains intact though. Things could have been easily derailed in the translation from concept to production, but that didn't happen with the S60. It follows the recent design theme for Volvo that debuted with

The future owner of Volvo is in doubt, with Ford working to sell the brand like it has Aston Martin, Jaguar and Land Rover. The prospect of selling Volvo to me makes no sense, but Ford seems committed to going ahead with it anyway. Regardless of that though, work on successful products for the future must continue. Some viewed the production Volvo S60 not making a debut at the Frankfurt Auto Show as a worrying sign, but development continues. The S60 was caught undisguised recently and in addition a S60 mule was driven in highly-trafficked Copenhagen without the usual security surrounding a test vehicle. The latter was done for this video, which demonstrates new technology on the S60. The XC60 debuted Volvo's City Safety system, but the

For most of it's existence, Volvo has been a relatively staid brand with an image focused primarily on safety. Pioneering safety developments have resulted in positive changes across the board. That said, when it came to design Volvo was never at the forefront. With new models from the company, that has begun to change. The S60 Concept heralded this change and new direction, with the handsome XC60 crossover successfully following up that look in a production vehicle. The C30 and C70 have also received updates as well. It's the S60's turn to be updated now - rumor was that we'd see it at the Frankfurt Auto Show but reports have said that it has been pushed back (which seems a bit unlikely to me). Regardless of whether

A replacement for the aging Volvo S60 is coming. Volvo has already unveiled a dramatic new concept that previews the car's styling. Given that the car is supposed to be unveiled for model year 2010, it's surprising we haven't seen or heard any more about the vehicle. Broken embargoes - Volvo releasing images to quell the excitement surrounding the new 9-5? Nope. MotorAuthorityhas commissioned a rendering though that is supposedly a preview of the car to come. I'm not impressed - the S60 Concept's looks don't get watered down very well.  It somehow manages to look much less dynamic. I'll be disappointed if the S60 looks like this. Some cars just don't make the concept to production transition well, for Volvo's sake lets hope that doesn't prove

Now here is something unique and innovative! Many car companies have done advertising in games like Need for Speed and Gran Turismo, and some also in emerging platforms like the iPhone. Particular VW group companies, with Audi producing 2 games, an A4 and 24 Hour Lemans game, VW releasing a driving game featuring the Polo and Seat one with the Cupra. Now Volvo wants to get into the action with a pretty cool looking PC game. It pretty full-featured with great graphics. Best thing of all, it's free! The car Volvo is featuring in the game is the S60 Concept. Volvo is banking on the car heavily in the future to create sales growth and do battle in the lucrative mid-size luxury segment. So smart move Volvo helping up to build name and design recognition for the S60 in the younger

Yesterday, Volvo released pictures of the S60 concept that will be debuting at the 2009 Detroit International Auto Show (that is, if there still is one!)  Obviously, if one looks through the typical show-car glitz'n'glam, you can sorta see what the upcoming second-generation 2010 S60 sedan is going to look like. Considering the current 3rd generation V70 is more of an S80 wagon, this allows the S60 to take on it's own identity and proportions, which is important in the mid-size rep-mobile market that it competes in. Ignoring some of the show-car fun like the rear suicide doors and giant chrome wheels with hand cut tires, the S60 preview concept shows some neat features that might make it to the production version.  First and foremost, the styling is