Car Throttle

"The car has become the carapace, the protective and aggressive shell, of urban and suburban man" ~ Marshall McLuhan Listen to the radio, preferably a station which broadcasts RnB, Hippedy-Hop-Hop or standard Pop, and I can guarantee that you will hear a brand name mentioned in the lyrics within 5 minutes. It's become a well known fact that singers are some of the best marketers around, capable of bringing even the most bizarre of products into the limelight and onto the tips of teenagers' tongues across the globe. Rappers are no different and the "best in the business" have lavish sponsorship deals and manage to rival earnings to those of A-list fame. How rappers and mere celebrités do differ however is in the way they spend their bucks,