Now here is something unique and innovative! Many car companies have done advertising in games like Need for Speed and Gran Turismo, and some also in emerging platforms like the iPhone. Particular VW group companies, with Audi producing 2 games, an A4 and 24 Hour Lemans game, VW releasing a driving game featuring the Polo and Seat one with the Cupra. Now Volvo wants to get into the action with a pretty cool looking PC game. It pretty full-featured with great graphics. Best thing of all, it's free! The car Volvo is featuring in the game is the S60 Concept. Volvo is banking on the car heavily in the future to create sales growth and do battle in the lucrative mid-size luxury segment. So smart move Volvo helping up to build name and design recognition for the S60 in the younger