SuperAds: Why I Watch The Super Bowl At All
To be totally honest, I'm more interested in Hybrid fuel economy than football. Maybe there was something weird in the water where I grew up, or maybe I just agree with Ernest Hemmingway: "There are three real sports: mountain climbing, bull fighting, and car racing. Everything else is just games." Regardless, I hard it find to fake enthusiasm for the Super Bowl. This year some overpaid athletes in spandex played against some other overpaid athletes in Spandex for the title of something. Yay. But I don't need to fake my enthusiasm for the advertisements. Manufacturers spend vast sums of money to get ads in the superbowl; it's the highest-viewed event every year in the US, but at $3.5M USD per 30-second spot, they try especially hard

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