Car Throttle

Conventional thinking is that in times of economic turbulence, companies of non-essential high-end products like Lamborghini would suffer greatly. For the year of 2008 at least, Lamborghini bucked that, posting both a sales and profit increase. Problems accelerated significantly in 2009 though, and reality set in for everyone - including Lamborghini. Lets take a look at the damage. Sales declined by some 37.7 percent, to 1,515 cars. That is after a 2.5% increase for 2008 that resulted in 2430 cars sold, Lamborghini's highest figure ever. A 37.7 percent decline was enough to turn a $79.6 million profit to a $47.6 million pretax loss. Ouch! Lamborghini blames the sales decline on two things: finance industries fell hard last year and many of Lamborghini's customers were in that sector and

The Lamborghini Reventon is the most powerful and expensive Lamborghini yet - no doubt the Ferrari Enzo's equivalent for the brand. The Reventon is actually even more exclusive than the Enzo - only 20 examples of the Reventon were built, while Ferrari sold 300 Enzos to collectors around the world. It appears that Lamborghini is readying a roadster (Spyder most likely) version of the supercar, to make a debut at (where else?) the Frankfurt Auto Show next month, which will have quite a few high-end introductions if varying reports are to be believed. Rumors have circulated saying that Lamborghini has already showed the car to attendees of a VIP event at the factory in Sant'Agata. The Roadster would be even more exclusive then the Reventon coupe, with