Car Throttle

Don't look now, but there is no doubt Hyundai is on a roll. The brand's products are highly competitive entries in their respective segments up and down the spectrum. Perhaps most startling though has been Hyundai's upmarket ascension. It began with the Hyundai Azera and really came into its own with the Genesis. CarThrottle experienced it for ourselves with our review of the Genesis Coupe earlier this year. The next step in Hyundai's product blitz is the Equus. Hyundai isn't content to rest on its laurels though, as word has come of further improvements. Perhaps one of the greatest things to enthusiasts and those looking for a true luxury experience is the fact that Hyundai has offered up a credible rear-wheel drive platform. This platform underpins the Genesis,

CarThrottle just recently tested the Hyundai Genesis Coupe Track model. During its one-week stay we were impressed with it's performance prowess and how far Hyundai has come with a performance vehicle. Last time around, the Tiburon was Hyundai's entrant into the segment, and wasn't nearly the vehicle the Genesis was. Due to it being rear-wheel drive (a nice departure from the Tiburon) and it's price range, it has often been pegged as a competitor to the traditional muscle cars - the Ford Mustang, Chevrolet Camaro and Dodge Challengers. The Genesis is really a different type of vehicle than those, but comparisons have persisted. Motor Trend will undoubtedly keep them going with this new test, pitting the Genesis Coupe against the aforementioned muscle car trio of the Ford Mustang,

Test vehicle: 2010 Hyundai Genesis Coupe 3.8L V6 with 6-speed ZF Shiftronic Automatic Transmission Throughout the history of the automotive industry and other industries too, there have been times (admittedly rare) when a company not only manages to survive in a difficult climate, but thrive. An example of that would no doubt have to be Hyundai and its sister brand Kia, both of which have managed to increase market share and sales, on the strength of strong product. One of the turning points for Hyundai was the Buyer Assurance Program that offered the ability for an owner to give a purchased vehicle back to the company in the event of losing their job. The program proved to be very successful, enabling customers worried about their job security to get

What's it with the unique advertisements lately? Tommorow is April 17th, 2009; the 45th Anniversary of the Ford Mustang's birthday. As such, Hyundai has produced this "Happy Birthday" advertisement. How....thoughtful. httpvh://www.youtube.com/watch?v=5KV_JNhI3Wo Umm, happy birthday? I say good job on the advertisement Hyundai, it speaks for itself. It shows off the new Hyundai Genesis Coupe while still building goodwill by doing a nice gesture. I wonder if the general public even knows if it's the Mustang's 45th Anniversary tomorrow? I guess they will now! It's amazing though: 45 years later the Mustang is still an icon and going strong! Who would have ever thought the original car would become such a sensation. Not GM; the company was unimpressed with the car at launch and didn't view it as a threat.