Chrysler Bankruptcy | Car Throttle

Dodge Viper Moves to “Good Chrysler”

Sunday, June 14, 2009

As you probably know, Chrysler (well the good parts anyway) have emerged out of Chapter 11 bankruptcy and the partnership deal with Fiat has been completed. Pre-bankruptcy and during bankruptcy, Chrysler publicly stated that it was attempting to sell the Dodge Viper line to another company. It then emerged that the only official bidder was Devon [...]

Devon Motor Works GTX

Sunday, June 7, 2009

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In all the hubbub of the bankruptcies, corporate chatter and Devon Motor Work’s bid for Chrysler’s (Dodge) Viper I missed something very interesting. What is that? Devon Motor Works itself! They are a American company aiming to produce a sports car. They’ve introduced renderings of the car they plan on producing, dubbed the GTX. What’s not clear is what they [...]

Chrysler Receives Bid for Viper

Thursday, June 4, 2009

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With Chrysler nearing the end of it’s “prepackaged bankruptcy”, they are working to wrap everything up for exit. Pre-bankruptcy, one of the assets Chrysler intended to sell was the Viper brand. Chrysler deemed it something that would be attractive to a potential buyer, especially given that sales have held up for it in the midst [...]

Chrysler Launches New Ad Campaign

Friday, May 8, 2009

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With Chrysler LLC in bankruptcy proceedings as we speak and the future of the company hinging on a relationship with Fiat, the company has saw now as the time to launch a new international advertising campaign. Where they get the money for it? That’s besides the point I guess. The new campaign aims to cast a better image [...]