Car Throttle

As you probably know, Chrysler (well the good parts anyway) have emerged out of Chapter 11 bankruptcy and the partnership deal with Fiat has been completed. Pre-bankruptcy and during bankruptcy, Chrysler publicly stated that it was attempting to sell the Dodge Viper line to another company. It then emerged that the only official bidder was Devon Motor Works, with it's lowball $5.5 million bid for the brand. Apparently, that has been rejected. There has been a number of theories though as to why the Viper brand didn't get sold. Some say that Chrysler has indeed gotten offers for the Viper as high as $30 million, but Fiat was afraid of the Viper competing with Maserati and Ferrari and therefore was discouraging any offers. I'm not sure what exactly

In all the hubbub of the bankruptcies, corporate chatter and Devon Motor Work's bid for Chrysler's (Dodge) Viper I missed something very interesting. What is that? Devon Motor Works itself!  They are a American company aiming to produce a sports car. They've introduced renderings of the car they plan on producing, dubbed the GTX. What's not clear is what they intend to do if their bid succeeds; continue building the Viper as it is or base their car's designs off the Viper's platform while continuing to use the name. Fact is though, the Viper is a good car and is a profitable business so I think it would be a dumb move on their part to mess with that. Devon Motor Works has a goal to break the world lap record for a production car

With Chrysler nearing the end of it's "prepackaged bankruptcy", they are working to wrap everything up for exit. Pre-bankruptcy, one of the assets Chrysler intended to sell was the Viper brand. Chrysler deemed it something that would be attractive to a potential buyer, especially given that sales have held up for it in the midst of all the turmoil surrounding Chrysler's future as well as economic reasons. Chrysler said it identified many interested parties but according to recent documents filed, not many seem to be seriously pursuing a purchase. Only one bidder has submitted an offer, and for significantly less than Chrysler's $10 million asking price. That's pretty shocking given Viper's notoriety! It must have more to do with the economic situation. First off, the $10 million

With Chrysler LLC in bankruptcy proceedings as we speak and the future of the company hinging on a relationship with Fiat, the company has saw now as the time to launch a new international advertising campaign. Where they get the money for it? That's besides the point I guess. The new campaign aims to cast a better image of the company as it goes through this painful process and hopefully keep the floor from further dropping out under sales as well. Let's take a look!   

The new campaign is called "We Build" and continues on the new Chrysler's tagline introduced on May 3rd, " "We're building a new car company. Come see what we're building for you". Chrysler is intending to use the campaign to allay fears about a bankruptcy