Viper Lives On: Chrysler Apparently Not Selling
Well this one is a surprise! Chrysler's latest announcement is good news for performance enthusiasts and fans of the Viper sportscar. When Chrysler began to run into serious financial problems and began seeking governmental help (which it received), the company opted to sell all it's valuable assets in a bid to stay afloat. The "Viper brand" was one of those assets. With a brand name as iconic as Viper, I thought it was pretty likely that the brand would find a buyer, even in this current economic climate. That didn't happen though, and it was dragged into Chrysler's bankruptcy proceedings. There it failed to find a buyer as well and (according to Chrysler anyway) it only received one bid, a $5.5 million lowball offer from Devon Motor Works.

Follow us on Twitter