Car Throttle

While the Cadillac V-Series lineup is smaller than ever, it is also better than ever too. The CTS lineup is no doubt Cadillac's star product, and the V-Series lineup has taken center stage with enthusiasts. It has been spread across the model range, offered in sedan, coupe and wagon iterations. Cadillac has taken to advertising them heavily, as the effect is a positive one for the entire lineup. Two new commercials have debuted as part of Cadillac's new advertising campaign. They feature the voice of Laurence Fishburne and Cadillac's recent "The new Standard of the World" tagline. The first is a 30-second spot for the CTS-V Coupe dubbed "Arrows." The second spot, checking in at two-minutes, is dubbed "Red-Blooded Luxury" and focuses its fire on

Cadillac and competitive racing are perhaps not two words that are normally associated with one another. However, the brand has participated in the Sports Car Club of America World Challenge in the past. And it did so quite successfully in fact, winning the Manufacturer's Championship in 2005 and 2007, along with the Driver's Championship in 2005. The brand's current CTS-V series lineup has been critically lauded for its performance chops. While the V-Series has been phased out on the outgoing STS, for the CTS it is alive and well with a full lineup that includes CTS-V Sedan, Coupe and Wagon variants. The CTS-V billed as the world's fastest production sedan. How's that for a performance Cadillac? With these capable performance vehicles, Cadillac announced a

The whole marketing department at General Motors (and indeed the whole company) has gone through a lot of shakeups in a small period of time. Marketing perhaps has been given the biggest leeway for immediate change after Joel Ewanick took over. Ewanick directed GM to drop Publicis after its work with Chevrolet and the "Excellence for All" campaign. Cadillac has also gone through a shakeup as well, switching companies and dumping the short-lived (thankfully) "Mark of Leadership" tagline. In its place? "The New Standard of the World." The advertisement below is the first advertisement to debut under the new campaign, and needless to say it is good - very good. Check it out below. http://www.youtube.com/watch?v=5YcVhlE5DMY&feature=player_embedded

Cadillac and Infiniti have been increasingly aiming for their German competition as of late. The CTS and M, as mid-size models, are both crucial to each of their respective manufacturers in achieving that goal. Safety is a highly important aspect for customers when purchasing a new vehicle, and all luxury manufacturers aim to score well (and usually do). The Insurance Institute for Highway Safety (IIHS) has announced that the Cadillac CTS and Infiniti M are Top Picks for 2010. This in particular is a pretty impressive new entry for Infiniti, showing the brand has really advanced in the area of safety. The CTS has been picked for this award before, showing continued excellence. The Top Pick status comes after passing new, more stringent roof testing standards. The CTS

Cadillac's stunning CTS Coupe was introduced in concept form at the 2008 North American International Auto Show and was quickly approved for production. For the current generation of the CTS, Cadillac is doing it right with multiple variants - sedan, coupe and wagon. Not only that, the highly regarded V performance series is available on each of the three model variations as well. With the Coupe on its way to showrooms in August, it was time to release pricing. The standard car comes in at $38,990, and the performance V model at $62,990. Do want. While the Cadillac lineup is a bit of a mess in terms of product positioning and focus, there is no doubt the allure of the CTS Coupe (and sedan as well) remains strong. The

Cadillac has been expanding the CTS lineup with the latest generation of the car, introducing a coupe and wagon models to join the sedan. However, that seems to be the extent of the expansion. Edmunds Inside Line talked with a Cadillac official at yesterday's showing for the CTS Coupe and Wagon about a convertible - getting a firm answer. "Nope," he said, "no convertible. With the arrival of the coupe, the CTS line is complete." Well, there you have it - for now at least it seems as if the CTS won't be getting a convertible that would help it compete against the Infiniti G37 Convertible, Lexus IS Convertible and others in the segment. The BMW 3-Series is perhaps the gold standard for the segment, with its

While Chevrolet gets a lot of the attention with the new Cruze and Volt, Cadillac's big introduction at the Los Angeles Auto Show was the CTS Coupe. It was shown to journalists yesterday in a special event ahead of the start of the show. Some great live pictures of the car can be found on GMInsideNews. While I can't say the same for the rest of the lineup (FWD SRX, FWD XTS - I'm looking at you), Cadillac is making smart decisions with the CTS - introducing a coupe and a wagon for this generation to complement the sedan. Also, a CTS-V Coupe and CTS-V Wagon have been confirmed - satisfying those looking for the performance of the V across the lineup. The CTS Coupe

The automotive world seems to be abuzz with news about wagons lately. The CTS Sportwagon is getting a lot of attention, along with the recently introduced Acura TSX Sportwagon and potential rumors about a wagon model for the new Buick Regal. The OPC model coming over as the Regal GNX has been a particular focus. This news from Bob Lutz is a good sign we could get one. One thing Cadillac has fixed with the CTS in this generation has been new model variants. Unlike the last car, both a coupe and wagon model have been introduced to complement the sedan. The CTS-V sedan has gotten a lot of good press, but many wondered if the other variants would get the same treatment. A CTS-V coupe seemed

After much fanfare, the Cadillac CTS-V Challenge was completed last week. The coverage in the automotive media has been so intense, proving that the event did its job for Cadillac, but also making people a bit worn out hearing about it. Cadillac recently released this video as a summary of the event. The final results were overwhelmingly in favor of the CTS-V, albeit when driven by GM's professional drivers. Mr. Lutz scored a great time but Michael Cooper, one of the private drivers invited, beat that score on the track. What the CTS-V Challenge did was generate a lot of buzz for Cadillac and prove that the car was capable of doing track time (and insanely quick times). As the other automakers proved, having a car with

With the latest generation of the CTS, Cadillac has set forth on expanding the model lineup to it's proper size. While the first-generation was successful in revitalizing the brand, the sedan model wasn't followed up with coupe, convertible or wagon models. Successful companies create strong brands and models, then build off of them. The CTS is an impressive product, and this time it is being followed up with a coupe and wagon. Convertible? Maybe they're saving that for the third generation. Regardless, right now the news is about the V performance models. The CTS coupe isn't even out in full force yet and spy shots are already surfacing of the V model testing. The CTS-V sedan has acquitted itself very well against peers and is an excellent model. Given the capability of