BMW | Car Throttle

VIDEO: Audi Pokes At BMW

Friday, February 19, 2010

From a print advertising campaign in Europe to the Audi vs. BMW “Ad War” that took place on the streets of Santa Monica, California, Audi and BMW are no strangers to directly taking each other on in advertisements. Audi seems to be the antagonist most of the time, and that is fitting given its ascendant position [...]

Audi Already Planning More A1 Variants

Friday, February 12, 2010

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Audi just took the wraps off its new small car, the A1, at the Geneva Motor Show. It has been in the works for quite sometime as a competitor to BMW’s highly successful MINI lineup. BMW has been intent on expanding the MINI’s success with new variants like the Clubman, Coupe and most recently the Countryman [...]

BMW M3 To Get Competition Pack?

Sunday, January 24, 2010

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BMW has been putting an emphasis on new performance lately, in addition to efforts to expand the lineup by going down market. In the past few years, the X5 and X6 M has been added, and rumor has it that a M performance model for the 1-Series is in the works as well. BMW recently announced [...]

BMW Billboard Prompts 911 Calls

Saturday, January 23, 2010

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Ah, advertising. Any publicity is good publicity, right? The aim of advertising is to garner attention for your product. Some succeed a whole lot better than others -- this one is one of those. BMW dealerships are no strangers to ads that get attention. If you’ll remember the Audi vs. BMW ad war that played out [...]

2011 BMW 3-series M Sport and 335is Leak Out

Thursday, January 21, 2010

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2011 BMW 3-series M Sport and 335is Leak Out

It’s been a big news week for BMW. Initial details of the not-quite-an-M3 335is model broke late last week, official images of the “what is that?” Mini Countryman escaped ahead of the embargo, and details and pictures of the M-Sport package 3-series coupe have all surfaced on the web within the past few days. BMW [...]

MINI Countryman Photos Leak

Tuesday, January 19, 2010

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Crossovers, the next big thing? Try the current big thing. You know the phenononon has penetrated every facet of the marketplace when MINI is jumping on board. With sales of luxury cars having dipped due to recent (and ongoing) economic issues, BMW has looked to expand its MINI brand for more global volume. The regular MINI has [...]

Coming Soon: S4-Stomping BMW 335is

Friday, January 15, 2010

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The great thing about manufacturers competing with each other is that we, the consumer, wind up the inevitable winner. While Audi, Mercedes, and BMW continue to produce ever-more-powerful cars just to keep up, we get more and more choices. When the (B8) Audi S4 came out last year, it narrowly managed to capture the “most [...]

BMW Prices Six-Cylinder 7-Series

Wednesday, January 13, 2010

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The North American International Auto Show has been dominating the news as expected, particularly with releases from General Motors and Ford. However, some other (more mundane) things are continuing to happen as well. That includes BMW introducing pricing information for the new six-cylinder 7-Series at the show. If you were expecting the new six-cylinder to be cheap [...]

Lexus Wins 2009 Sales Race

Tuesday, January 12, 2010

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The economic issues of the past few years have hurt a lot of luxury brands hard. One that got hit particularly hard has been Lexus. Sales of the brand have fallen sharply at times. So much in fact, that many said this would be the last year of Lexus’ dominance in the U.S luxury car market. [...]

BMW Alpina B7 Coming to the U.S

Friday, January 8, 2010

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BMW has been extending the M sports lineup every which way recently, extending it to SUVs with the X5 M and X6M, as well as working on a 1-Series M to cover the lower end. One model that BMW has repeatedly denied getting a M trim level is the 7-Series. That doesn’t stop them from giving [...]