Car Throttle

BMW vs Audi. A fight that has brewed for years, and continues with a fervor as time goes on. Witness the Audi vs. BMW advertising war. While Audi's response was paltry in my opinion, the vehicle they were using was not.  The Audi R8 has garnered many fans who are fascinated by the car's (Gallardo-lite) mid-engine orientation and great performance. I think the R8 is very unique and interesting but I find it's styling to be a bit lacking. It's edgy, but not beautiful. Performance is what really counts though to many people, so it's not really an issue for Audi in selling the car. It's fitting then that the proposed BMW response is similar in styling reaction. I'm not a huge fan of the overall design, but the quality of the

Thanks to BMWBlog (and Juggernaut Advertising) a very interesting advertising war has been captured on the billboards of Santa Monica, CA. This is actually a continuation of something that started between the two in 2006 and indeed an inherent rivalry even before then. The latest round though was started by Audi, in the ad you see above. That ad was followed by this ad, across the street no less. Clever, huh? The interesting thing about it is that while the Audi appears to be from direct from corporate Audi's advertising department, the response is by a local dealer, Santa Monica BMW. Work on the advertisement was done by the intrepid Santa Monica, CA based Juggernaut Advertising. I've got to hand it to them, this is brilliant! Both the advertising idea itself