Car Throttle

Coachbuilders often aim to take existing cars and make them into something different, just for difference sake. Exclusivity is the greatest luxury - or something like that. The other method is taking a lower end car and making it into something better, but unique. Kit cars, on the other hand, mostly aim to look like the real thing but for a whole lot less. EDO Competition is straddling that line with its new effort, turning the five-year old DBS into a DB9. Interestingly, the car was commissioned by its owner. How about just buying a new DBS for is almost certainly a whole lot less money? Beats us. This obviously isn't your standard conversion job. EDO Competition replaced the metal body panels of the DB9 into the carbon fiber

Is it April Fools yet? If this weren't true, it would definitely qualify as one. Ever since its introduction last year, Aston Martin has been pushing the Toyota iQ-based Cygnet minicar heavily - for unexplainable reasons. Aston Martin CEO Ulrich Bez has described the car as being like an "exclusive tender to a luxury yacht." Except, it isn't being marketed that way at all. Early this year, the company launched a puzzling "viral" video that showed two "free runners" running past real Aston Martins to reach a Cygnet. Now, as the main feature on its website it has introduced a bizarre configurator that generates wallpaper. Of all the cars Aston Martin has; (this is the same brand that produces the beautiful Rapide) they're pushing a modified Toyota minicar

The latest trend in online automotive advertising is to create "viral" videos, that aren't really viral at all. Still, they make for some entertaining watches sometimes. Aston Martin's newest is for the Cygnet, showing two "free runners" dodging various obstacles to reach a Cygnet. For a few different reasons, we're not sure the point of the video - the Cygnet isn't even going to be available to the public, so what is the point of drumming up interest? This somehow doesn't seem aimed at the traditional Aston Martin audience. Also, if you want to appeal to non-Aston Martin buyers, I think normal Astons will do just fine. It also seems to project the message of running past real Aston Martins to reach a - Cygnet? Hmm, doesn't seem