Follow us on TwitterSmall Lexus Coming to The U.S After All?
We’ve heard so much about this car, it’s time for it to finally get here! Speculation has been rampant for quite some time about a new small Lexus. Originally (like a few years ago) it was thought that the HS 250h would be a sold in Europe as well, but that isn’t the case. A new European-only model was to be developed instead.
Of course, the European small car market is a far more competitive and demanding place then ours. Lexus must have an excellent product in order to have any hope of competing against cars from entrenched home market brands like Audi and BMW.
The new small Lexus, possibly named “CT”, is Lexus’ attempt to do just that. The blue hatchback is a recently announced teaser of the car. Current thinking is that a production preview concept will be debuted at the Frankfurt Auto Show next month.
Through all of this, I have wondered why the Lexus hatchback wouldn’t make it to our shores. While it’s true sales in the United States of cars this size haven’t been great historically, I think it could bring in some new (younger!) customers to the Lexus brand.
Lexus might have realized this as well – Automotive News reports that sources inside Toyota are pointing toward a possible U.S market release in 2012. We’ll see next month if it’s something worth bringing over – for now, it sounds like it is.
Tony that look is exactly what Lexus needs, something sporty and cool looking, if they are able to keep the price at $30,000 or below they will sell everyone they can produce. Its got to have some guts though and hopefully Lexus does this one right.
I agree! I think if they do this right and bring it to the United States, it has the potential to be a big seller for them. If it does succeed, it will have far reaching impacts too – younger buyers of the car will be more interested in other Lexus models in the future.