“From Sweden with Löv”. That’s the new marketing campaign for Volvo’s latest and greatest, the XC60 Crossover. A followup and little brother to the successful XC90 SUV, the new XC60 is billed as the “Safest Volvo Ever”.
Volvo really, really wants to establish a strong foothold in the luxury crossover SUV market. As I’ve said before, the segment is shaping up to be a big battleground between the luxury automakers.
Proof comes that they mean business with this price tag. At $32,395 the XC60 undercuts every competitor. Mercedes-Benz GLK, Cadillac SRX, Audi Q5, BMW X3; all of them. I wonder if they were waiting on Cadillac’s pricing of the SRX?
To be quite honest each one of the mentioned offerings are very appealing. I would take (and like) any one of them, so pricing could be even more of a consideration for buyers trying to decide between them.
This pricing is for the new 3.2L base model, alongside the previous standard 3.0L T6 turbocharged engine. The 3.2L engine also does duty in the S80 as the standard powerplant.
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