Maybe Yes, Maybe No: Q3 Being Considered For U.S Sale

Pictured above is a rendering of an RS version of the Q3. Hot or not? Definitely hot; if maybe a but pointless. The Q3 was born to compete against the BMW X1,...
Share Share on Facebook

 

Share Share on Twitter Share Share ▼

Pictured above is a rendering of an RS version of the Q3. Hot or not? Definitely hot; if maybe a but pointless. The Q3 was born to compete against the BMW X1, a very successful model brought forth by BMW’s segment-bending exploits. In Europe the X1 has proved to be a big hit for its crossover-like looks, small size and practicality. Audi rushed to provide an answer with its Q3 crossover, and it has gone on sale in markets around the world.

Audi seemingly ruled out sales of the Q3 in the U.S at launch. BMW, on the other hand, has announced the X1 will be sold here. Despite being on sale since November 2009 in Europe, a U.S launch date has been pushed back until late next year due to high demand.

When it does arrive eventually, BMW expects sales to be small due its (presumably) limited appeal. With the economy not faring so well and gas prices at high levels, could the calculus be changed? Audi is reportedly reconsidering its position on the Q3, says AutoWeek.

Audi AG board member Peter Schwarzenbauer doesn’t need any convincing: “I think the U.S. is ready for a car below the Q5.” Audi of America president Johan de Nysschen said it is still being debated though: “We have to look at the economic feasibility, and it has to hit targets. We have to overcome certain challenges.” If it does come, it will be in three years when the receives a mid-cyle enhancement. The challenge is pricing; customers will find it pointless if it is priced closely to the Q5, but if you go too low Audi is unable to make a profit. Its an interesting conundrum that could depend on how BMW fares with the X1 in the U.S next year.

Share Share on Facebook

 

Share Share on Twitter Share Share ▼

TRENDING

Picture 6
This Impreza Trailer Redefines The Word ‘Cool’

Using half a car as a trailer/short-term caravan is about as cool as motoring gets

Lykan Hypersport
Get Up Close And Personal With The Evil, $3.4m Lykan Hypersport

Of all the ambitious supercar start-ups, the RUF-engined W Motors Lykan is the one we want to succeed. This video gives us hope!

Ford Mustang GT burnout
How The 2015 Ford Mustang GT Does Burnouts For You

The new Mustang GT will come with an ‘electronic line-lock’ feature to make tyre-shredding burnouts incredibly easy

Duster limo
The Duster Limo Could Be The Ideal Ride For Young Entrepreneurs

One of the world’s most affordable cars has been chopped up and turned into a budget limo

Screenshot 2014-04-21 at 20
It’s Official: The Citroen 2CV Is The World’s Best Car

Chris Harris, everyone’s favourite purveyor of fine sideways action, has just bought a Citroen 2CV. And he bloody loves it

honda civic
Another Honda Owner Has Sentenced His Ride To A Brutal Death

This Honda Civic owner’s terrible burnout results in his ride’s transmission going pop. When will the madness stop?

Picture 13
Calling All iPhone 4/4S Owners: 20 Hot Car Wallpapers You’ll Love

Because you asked for it, here’s your ultimate list of iPhone 4/4S car wallpapers

Screenshot 2014-04-21 at 13
Even AWD Can’t Save This Twin Turbo Gallardo From A High Speed Runway Spin

The Heffner Twin Turbo Lamborghini Gallardo LP570-4 SuperTrofeo Stradale in this video loses control at “over 100mph” during a hard runway launch